Episodes

An Advertising Slogan is Forever – Episode 16

Novelist J. Courtney Sullivan joins Tim to discuss the true story behind why every bride must have a diamond engagement ring and the role one woman played in changing America’s love and marriage traditions.  A diamond advertising tag line, is indeed, forever.

 

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Arnold Palmer: Golf’s Sports Marketing Pioneer – Episode 15

Author Chris Rodell joins Tim to discuss his 20-year relationship with Arnold Palmer as covered in his new book “Arnold Palmer: Homespun Stories of the King.”  Chris talks about what he learned from Arnold Palmer’s example in golf, in business and in life, and what Palmer’s legacy means to professional athletes today.

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Do Sharks Need a PR Agency? – Episode 14

Writer Jason Bittel joins Tim to discuss how Shark Week, Jaws and other media may have created some off-target myths around sharks, while at the same time, driving more interest in shark research. This is Our Shark Show.

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Bob Hope’s USO Legacy – Episode 13

Journalist Kurt Jensen joins Tim to discuss Bob Hope and his USO legacy. The Hollywood legend literally delivered ‘hope’ to generations of troops stationed overseas from World War II to Desert Storm in the early 1990s.  For all that he achieved in Hollywood, perhaps his most lasting legacy is coming to define what it means to “support our troops.”

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A Silicon Valley Original: Regis McKenna – Episode 12

Silicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech.  In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass.

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Ronald Reagan’s Lady in Red – Episode 11 (Bonus)

Sheila Tate, First Lady Nancy Reagan’s Press Secretary and Press Secretary for candidate and President-elect George H.W. Bush in 1988, joins Tim to discuss her new book “Lady in Red” about Nancy Reagan, her impact on Ronald Reagan’s presidency and her own legacy.

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C-SPAN: Window to Washington – Episode 10

Jeff Cohen joins Tim to take a closer look at how C-SPAN opened the door to a 24/7 window to Washington, D.C., changing the way Americans see Congress and, in some instances, how Congress presents itself to the country.

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“Boom Boom” Mancini: Triumph & Tragedy – Episode 9

Gayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America – when Ray “Boom Boom” Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship.  It’s the story of triumph and tragedy. No one could foresee that this would be a fight to the death, and it left many wondering about the very sport of boxing. Perceptions changed.

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Frank Lloyd Wright’s Fallingwater – Episode 8

Long-time Director of Fallingwater Lynda S. Waggoner joins Tim to discuss the lasting impact Frank Lloyd Wright’s masterpiece at Bear Run has had on how the nation continues to perceive house and home.

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About Us – Episode 7 (Bonus)

This is our “About Us” episode.  One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people, events and things that have shaped the way we think.

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The Tylenol Comeback – Episode 6 (Part Two)

Dan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol.

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The Tylenol Poisonings – Episode 5 (Part One)

Dan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All.”  But it was much more than just a recall. It’s the story of unsolved set of murders, product tampering, and a change in the way we think about product safety and how companies should respond in a crisis. In the end, it’s about rebuilding trust.

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The Goodyear Blimp – Episode 4

Elizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons.

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The Prince Love Symbol – Episode 3

Robin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good.

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Bacon and Eggs – Episode 2

Mary Barber joins Tim for a conversation about the iconic American breakfast.  Tim and Mary break down how one of the PR field’s pioneers served as matchmaker for bacon and eggs in the 1920s and what that continues to mean for us today.

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Meeting Mister Rogers – Episode 1

Welcome to the first episode of Shaping Opinion, a podcast about people, events and things that have shaped the way we think. Usually we’ll have a guest, but in this first episode, I revisit my own encounter with someone who has made an impact in the lives of millions, Fred Rogers, otherwise known as “Mister Rogers.”

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