Month: September 2018

Concussions: It’s a New Game – Episode 31

World-renowned concussion expert Dr. Michael “Micky” Collins joins Tim to discuss his pioneering work in the diagnosis and treatment of concussions, and the role that public education and awareness has played from the very start. Dr. Collins talks about myths, realities, how perceptions have influenced football and sports participation. Then he gives his vision of where it goes from here.


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The “New Coke” Fiasco – Episode 30

Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.

 

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BEATS: ‘Dad, Can I Have $400 Headphones?’ – Episode 29

Business writer and author Jeff Haden joins Tim to tell the story of Beats. Those expensive headphones that are about more than sound. They’re fashion statement. Jeff is a contributing editor for Inc..com, and he’s the author of the book, The Motivation Myth: How high achievers really set themselves up to win. Today, we look at a case study on winning in business in the high-end headphone market and how it changed the way we look at sound.

 

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Freedom Car: The Story of the Ford Mustang – Episode 28

Automotive historian John Heitmann joins Tim to discuss the Freedom Car, the Ford Mustang and its  role American lore. John digs into the history of the car, its place in popular culture and recent events surrounding the emergence of the long lost and iconic “Bullitt Mustang.”

The premise of our podcast is simple. We talk about the people, events and things that have shaped the way we think. In this episode, John tells the story behind the car that some vintage collectors say is an iconic American symbol of freedom, but all describe it in one word – cool.

 

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