Business writer and author Jeff Haden joins Tim to tell the story of Beats. Those expensive headphones that are about more than sound. They’re fashion statement. Jeff is a contributing editor for Inc..com, and he’s the author of the book, The Motivation Myth: How high achievers really set themselves up to win. Today, we look at a case study on winning in business in the high-end headphone market and how it changed the way we look at sound.