Branding

The Business Side of TV News

TV news industry veteran and consultant John Altenbern joins Tim to talk about the business of TV news. John runs a consulting firm named Crawford Johnson & Northcott, Inc., that specializes in helping TV news operations get better ratings and grow their audiences. John tells what it takes for TV news operations to compete against each other for your time and attention. He gives a glimpse of some of the methods and strategies those news directors, producers and reporters use to keep us tuned in.

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Marilyn Monroe: A Bombshell Story

Author Charles Casillo joins Tim to talk about the most iconic sex symbol in the modern era Marilyn Monroe. Charles is the author of the novel “The Marilyn Diaries” and a non-fiction work “Marilyn Monroe: The Private Life of a Public Icon.” In this episode, we about Marilyn Monroe, her legacy in the entertainment industry, in society and her imprint on pop culture.

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Miss Manners to the Rescue

Judith Martin, better known to millions of readers as Miss Manners, joins Tim to talk about good manners, an understanding of etiquette and civility are as important as ever. Judith is an author and a syndicated columnist. In this episode, she talks about her career at the Washington Post, about how etiquette and manners in society have evolved, and about her new book called, “Minding Miss Manners: In an Era of Fake Etiquette.”

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Story Behind a Song: Wagon Wheel

Ketch Secor joins Tim to talk about his long journey in roots music, his band the Old Crow Medicine Show, that now iconic song he co-wrote with Bob Dylan, and how the nation’s COVID quarantine has created a new phenomenon – an explosion of live music on the Internet. Coming to a live stream near you!

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Carol Roth: Using Humor to Make a Point

Carol Roth joins Tim to talk about a wide range of things, most notably how to use humor to make a point. Carol is a 2020 version of a renaissance woman, a national media personality, a former investment banker, a New York Times best-selling author, and now an investor, business advisor and entrepreneur. We talk with Carol about her career and the niche she has carved for herself providing tough love on business, entrepreneurship and how she leverages the power of humor to make a point.

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First Person: How “Business Casual” Became a Thing

PR veteran Rick Miller joins Tim to talk about helping Dockers change the way people dress in the office. He and his team played a part in the launch of the now ubiquitous “business casual” dress code. In this episode he talks about some of the keys to getting society to change its mindset about fashion and other things.

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Food, Faith & Fun: A Catholic Priest’s Unconventional Approach

Father Leo Patalinghug joins Tim to talk about his unconventional ministry that blends food, faith and fun. Father Leo is a podcast host, a celebrity cook of sorts, a sought-after public speaker and a Catholic priest. He tells about how he connects with people over food where they live.

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One Fun Mess: Double Dare with Marc Summers

Television host and producer Marc Summers joins Tim to talk about the classic Nickelodeon show that put him and the Nickelodeon cable network on the map, Double Dare. Before Double Dare, kids didn’t have their own game show and the Nickelodeon network was not as widely known as it would become after this crazy, messy, green slimy “party” that millions of millennials would rush home after school to watch.

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Singing is Good for You: Choirs are on the Rise

Susan Medley joins Tim to talk about new research that revealed that singing is good for you, mentally and physically, and America’s participation in choirs is on the rise. Susan is Director of Choral Activities and Professor of Music at Washington & Jefferson College and is the music director of the Pittsburgh Concert Chorale. Today, one in six Americans sing in community choirs.

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The Rise of Rush Limbaugh & Conservative Talk Radio

Brian Rosenwald joins Tim to talk about the rise of Rush Limbaugh and conservative talk radio. Brian is the co-editor of a daily Washington Post history blog called “Made by History.” He’s a Scholar in Residence at the University of Pennsylvania. He’s also the author of a new book called: “Talk Radio’s America: how an industry took over a political party that took over the United States.”

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The Philosophy of Mister Rogers

Bill Isler joins Tim to talk about his friend and colleague and Fred Rogers and the film “It’s a Beautiful Day in the Neighborhood,” starring Tom Hanks and where Bill serves as an important character in the movie. Bill sheds light on  Fred Rogers the man, his philosophy and his unquestionable legacy.

 

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YouTube Creator: The Kavalier

He’s an up and coming YouTube creator better known to his 100,000 subscribers as The Kavalier. Jon Shanahan joins Tim to talk about what it was like to come up with this YouTube concept, and then come up with a successful strategy to build a large following as a full-time YouTuber.

 

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Are We Ready for What’s Next in Marketing & Communication?

Public Relations industry leader and visionary Ray Kotcher joins Tim to talk about the current state of communications in the world with a particular focus on the role professional communicators play in the process of reshaping the conversation. Ray was the long-time president, CEO and Chairman of Ketchum, one of the largest PR firms in the world. Presently, he’s Professor of the Practice, Public Relations – at Boston University. On a personal note, he’s also Tim’s former boss.

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2020: The Art of Persuasion

Lee Hartley Carter joins Tim to talk about the climate for persuasion in 2020. Lee is the president of maslansky + partners, a language strategy firm. She’s also the author of a new book from Penguin Random House called: “Persuasion: Convincing Others When Facts Don’t Seem to Matter.”

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Our Top 10 Moments of 2019

In this episode, Tim revisits the Top 10 moments in the Shaping Opinion Podcast for 2019. Which one was your favorite? Find out if your fellow listeners selected it in their Top 10!

 

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