Business

Freedom Car: The Story of the Ford Mustang

Automotive historian John Heitmann joins Tim to discuss the Freedom Car, the Ford Mustang and its  role American lore. John digs into the history of the car, its place in popular culture and recent events surrounding the emergence of the long lost and iconic “Bullitt Mustang.”

The premise of our podcast is simple. We talk about the people, events and things that have shaped the way we think. In this episode, John tells the story behind the car that some vintage collectors say is an iconic American symbol of freedom, but all describe it in one word – cool.

 

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The Monopoly Story

Veteran board games executive, entrepreneur, game designer and Monopoly game expert Phil Orbanes  joins Tim to talk about his life-long affinity for one of the world’s most beloved board games, Monopoly.  Phil tells the whole story behind the game.  And  he talks about what the Monopoly game teaches us “off the board” in life and in business.

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The Beatles Break Apart

Award-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come.

 

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Humble Heinz Ketchup: When Last was First

Journalist and author Eleanor Foa Dienstag joins Tim to tell the story behind the humble Heinz Ketchup bottle in our fridge, its journey to our hearts and homes, and the people who made it one of the most iconic food brands in America.

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An Advertising Slogan is Forever

Novelist J. Courtney Sullivan joins Tim to discuss the true story behind why every bride must have a diamond engagement ring and the role one woman played in changing America’s love and marriage traditions.  A diamond advertising tag line, is indeed, forever.

 

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Arnold Palmer: Golf’s Sports Marketing Pioneer

Author Chris Rodell joins Tim to discuss his 20-year relationship with Arnold Palmer as covered in his new book “Arnold Palmer: Homespun Stories of the King.”  Chris talks about what he learned from Arnold Palmer’s example in golf, in business and in life, and what Palmer’s legacy means to professional athletes today.

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A Silicon Valley Original: Regis McKenna

Silicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech.  In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass.

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The Tylenol Comeback

Dan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol.

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The Tylenol Poisonings

Dan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All.”  But it was much more than just a recall. It’s the story of unsolved set of murders, product tampering, and a change in the way we think about product safety and how companies should respond in a crisis. In the end, it’s about rebuilding trust.

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The Goodyear Blimp

Elizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons.

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The Prince Love Symbol

Robin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good.

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Bacon and Eggs

Mary Barber joins Tim for a conversation about the iconic American breakfast.  Tim and Mary break down how one of the PR field’s pioneers served as matchmaker for bacon and eggs in the 1920s and what that continues to mean for us today.

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Meeting Mister Rogers

Welcome to the first episode of Shaping Opinion, a podcast about people, events and things that have shaped the way we think. Usually we’ll have a guest, but in this first episode, I revisit my own encounter with someone who has made an impact in the lives of millions, Fred Rogers, otherwise known as “Mister Rogers.”

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