Business

Are We Ready for What’s Next in Marketing & Communication?

January 13, 2020 Tim Branding, Business, Crisis Communications, Episodes, Food, Marketing, Media, People, Public Relations 00:54:56 Comments Off on Are We Ready for What’s Next in Marketing & Communication?

Public Relations industry leader and visionary Ray Kotcher joins Tim to talk about the current state of communications in the world with a particular focus on the role professional communicators play in the process of reshaping the conversation. Ray was the long-time president, CEO and Chairman of Ketchum, one of the largest PR firms in the world. Presently, he’s Professor of the Practice, Public Relations – at Boston University. On a personal note, he’s also Tim’s former boss.

Read More

2020: The Art of Persuasion

January 6, 2020 Tim Branding, Business, Crisis Communications, Episodes, Marketing, Media, People, Politics, Politics, Public Relations 00:52:32 Comments Off on 2020: The Art of Persuasion

Lee Hartley Carter joins Tim to talk about the climate for persuasion in 2020. Lee is the president of maslansky + partners, a language strategy firm. She’s also the author of a new book from Penguin Random House called: “Persuasion: Convincing Others When Facts Don’t Seem to Matter.”

Read More

Our Top 10 Moments of 2019

December 30, 2019 Tim Branding, Business, Crisis Communications, Entertainment, Episodes, Food, History, Life & Style, Marketing, Media, Music, People, Public Relations, Society 00:28:51 Comments Off on Our Top 10 Moments of 2019

In this episode, Tim revisits the Top 10 moments in the Shaping Opinion Podcast for 2019. Which one was your favorite? Find out if your fellow listeners selected it in their Top 10!

 

Read More

She was Cousin Catherine in “Christmas Vacation”

December 4, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, People, Public Relations, Society 00:23:29 Comments Off on She was Cousin Catherine in “Christmas Vacation”

Miriam Flynn is an actor and voice actor best known as Cousin Catherine in the National Lampoon Vacation series of motion pictures. She joins Tim to talk about here work on the National Lampoon Christmas Vacation movie, her own memories and how the film has found a way into America’s holiday season entertainment traditions.

 

Read More

Iowa Caucuses: The Breakfast Place

October 28, 2019 Tim Business, Episodes, Food, History, Life & Style, Marketing, Media, People, Politics, Politics, Society 0:30:01 Comments Off on Iowa Caucuses: The Breakfast Place

David “Stoney” Stone, the owner of the Waveland Café in Des Moines, Iowa, joins Tim to talk about how his humble little diner has become the go-to destination in for anyone who wants to become President of the United States as they compete in the Iowa Caucuses.

Read More

The Fortune 500

October 14, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, People, Public Relations, Society 00:27:21 Comments Off on The Fortune 500

Fortune Magazine CEO Alan Murray joins Tim to tell the story behind the Fortune 500, its history, its significance today, and what it has said over the years about America’s and the world’s business evolution.

Read More

The Ludlow Massacre & The Birth of PR

October 7, 2019 Tim Business, Crisis Communications, Episodes, History, Life & Style, Marketing, Media, People, Public Relations, Society 00:42:44 Comments Off on The Ludlow Massacre & The Birth of PR

Veteran public relations consultant, author and professor Fraser Seitel joins Tim to talk about a horrendous moment in American business history and how that spurred the need for the public relations profession and PR practitioners to serve as the “conscience of the organization.” This story centers on John D. Rockefeller, Jr., the striking workers of the Ludlow Camp in 1914, and one of the fathers of the PR profession, Ivy Lee.

 

Read More

Nashville’s Bluebird Cafe

August 19, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, Music, People, Society 00:36:42 Comments Off on Nashville’s Bluebird Cafe

The COO and General Manager of Nashville’s famous Bluebird Café Erika Wollam Nichols joins Tim to talk about the Bluebird, its storied history and how this little place in a strip mall has impacted country music, songwriting and our culture.

 

Read More

Fred Smith & FedEx: A Gamechanger

August 12, 2019 Tim Branding, Business, Crisis Communications, Episodes, History, Life & Style, Marketing, Media, People, Public Relations 00:48:11 Comments Off on Fred Smith & FedEx: A Gamechanger

College professor and author Dr. Jim Wetherbe from Texas Tech joins Tim to discuss the story of FedEx and how it changed the game in overnight shipping, in time management and e-commerce, and just how Americans shop online and conduct business. Jim is the author of the book, “The World on Time,” the story of Fred Smith and the company he founded FedEx.

 

Read More

MTV: When Video Killed the Radio Star

July 29, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, Music, People, Public Relations, Society 00:58:30 Comments Off on MTV: When Video Killed the Radio Star

Los Angeles Times music editor and author Craig Marks joins Tim to talk about the birth of MTV and how it changed culture, music and television. Craig is a co-author of the book, “I Want My MTV: The Uncensored Story of the Music Video Revolution.”

 

Read More

Social Issues, Activists & Companies

July 15, 2019 Tim Business, Crisis Communications, Episodes, History, Life & Style, Marketing, Media, Public Relations 00:44:26 Comments Off on Social Issues, Activists & Companies

Educator and well-respected author Dr. Tim Coombs joins Tim to talk about one of the more prevalent types of crises businesses and organizations face today – the social issue crisis. Boycotts, social media backlash, protests and other activities centered on social issues, and no organization is exempt, even if it’s not involved in the controversy.

Read More

America’s First Family of Fireworks

July 1, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, People, Public Relations 00:32:42 Comments Off on America’s First Family of Fireworks

Dr. George Zambelli, Jr., Chairman of Zambelli Fireworks, joins Tim to talk about fireworks, America’s 4th of July tradition, his family’s role as the “First Family of Fireworks,” and the American dream. Since 1893, Zambelli Fireworks has dazzled millions, including every president since JFK. There is a good chance that if you watch fireworks this July 4th, you’ll be enjoying that “Zambelli magic.”

 

Read More

The Father of the Motivation Industry: Napoleon Hill

June 17, 2019 Tim Branding, Business, Episodes, History, Life & Style, Marketing, Media, People, Public Relations 00:33:05 Comments Off on The Father of the Motivation Industry: Napoleon Hill

College professor, researcher and entrepreneur Dr. Lloyd Corder joins Tim to talk about the story of the father of the motivation industry, Napoleon Hill, and how his principles continue to provide the foundation for the self-help movement.


Read More

Presidential Speechwriter – Episode 71

June 10, 2019 Tim Business, Crisis Communications, Episodes, History, Life & Style, Media, People, Politics, Public Relations, Society 00:43:18 Comments Off on Presidential Speechwriter – Episode 71

Former presidential speechwriter Noam Neusner joins Tim to talk about what it was like to create news-making and sometimes history-making speeches for the President of the United States. A seasoned communicator, journalist and book author, Noam shares his insights on the craft of speechwriting and the power of an effective speech.

 

Read More

Social Media: The Domino’s YouTube Scandal

May 20, 2019 Tim Branding, Business, Crisis Communications, Episodes, Food, History, Life & Style, Marketing, Media, Public Relations 00:41:18 Comments Off on Social Media: The Domino’s YouTube Scandal

Fellow crisis communicator Dan Keeney joins Tim  to talk about the time when two Domino’s Pizza employees created a viral YouTube video that helped usher in a new era for crisis management – the age of the social media crisis.

 

Read More

Tim O’Brien

Tim O’Brien, author, senior media advisor and veteran damage control expert, takes you inside the issues, the stories and to the people who reveal things you may not know, and other things some may want to keep hidden.  With over 35 years in handling high stakes and complex crisis management situations, and in his own comfortable style, Tim probes to uncover what’s real and what matters. What will shape the future. He developed the Shaping Opinion podcast to help you see how influence is at play every day. Get a fresh perspective that will help you see through the spin.