Fellow crisis communicator Dan Keeney joins Tim to talk about the time when two Domino’s Pizza employees created a viral YouTube video that helped usher in a new era for crisis management – the age of the social media crisis.
The host of the popular new podcast ‘How To Be American,’ Brendan Murphy joins Tim to talk about America’s immigration heritage as seen through the rooms of a couple old tenement buildings on the Lower East Side of New York City. Brendan is an educator at the Tenement Museum.
Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.
Journalist and author Eleanor Foa Dienstag joins Tim to tell the story behind the humble Heinz Ketchup bottle in our fridge, its journey to our hearts and homes, and the people who made it one of the most iconic food brands in America.