Food

Why We Eat What We Do at Thanksgiving – Episode 95

Food PR expert Mary Barber joins Tim to tell the origin stories behind our Thanksgiving foods, from regional favorites, to some items that trace their “roots” back to that first Thanksgiving in 1621. Listen to the story behind your Thanksgiving table.

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Iowa Caucuses: The Breakfast Place – Episode 92

David “Stoney” Stone, the owner of the Waveland Café in Des Moines, Iowa, joins Tim to talk about how his humble little diner has become the go-to destination in for anyone who wants to become President of the United States as they compete in the Iowa Caucuses.

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Social Media: The Domino’s YouTube Scandal – Episode 68

Fellow crisis communicator Dan Keeney joins Tim  to talk about the time when two Domino’s Pizza employees created a viral YouTube video that helped usher in a new era for crisis management – the age of the social media crisis.

 

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America’s New Arrivals – Episode 66

The host of the popular new podcast ‘How To Be American,’ Brendan Murphy joins Tim to talk about America’s immigration heritage as seen through the rooms of a couple old tenement buildings on the Lower East Side of New York City. Brendan is an educator at the Tenement Museum.

 

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A Hershey Story – Episode 63

Pamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey.

 

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2018: Moments to Remember – Episode 45

In this episode of the Shaping Opinion Podcast, we’re doing something different. This is our Year in Review episode. 2018: Moments to Remember. We’ll go back and highlight some of the great moments we’ve had so far in our first year.

 

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The “New Coke” Fiasco – Episode 30

Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.

 

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Humble Heinz Ketchup: When Last was First – Episode 18

Journalist and author Eleanor Foa Dienstag joins Tim to tell the story behind the humble Heinz Ketchup bottle in our fridge, its journey to our hearts and homes, and the people who made it one of the most iconic food brands in America.

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Bacon and Eggs – Episode 2

Mary Barber joins Tim for a conversation about the iconic American breakfast.  Tim and Mary break down how one of the PR field’s pioneers served as matchmaker for bacon and eggs in the 1920s and what that continues to mean for us today.

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