Life & Style

The Sears Wish Book – Episode 42

Writer, editor, producer and actor Jason Liebig joins Tim to talk about the Sears Wishbook. Jason is the creator of a website called WishbookWeb.com, which has archived complete, high-quality scans of Sears Wishbooks and other holiday catalogues going back to 1933. In this episode, we talk about a holiday tradition sure to bring a smile to your face.

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The Jetsons: How’s that Future Going? – Episode 41

Author Danny Graydon joins Tim to talk about the classic cartoon The Jetsons and how a children’s television program from the 60s could have had such staying power after only one season, and some of the many visions of the future depicted in the show. What’s our progress been towards becoming the world of The Jetsons?

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Some Angels Don’t Have Wings – Episode 40

John Chamberlin joins Tim to talk about something we may take for granted, that is until we need it. It’s the story behind those helicopters that swoop in to take critically injured or sick people to the hospital care needed to save their lives. John is a co-host at the popular Pittsburgh podcast called YaJagoff, and over the years has served as an emergency medical responder. He remains an active advocate for that community.  In short, this episode is about hope that didn’t exist before, all thanks to a wingless aircraft.

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Macy’s Thanksgiving Day Parade – Episode 39

Author Robert Grippo joins Tim to discuss the story of the most famous parade in the world, the Macy’s Thanksgiving Day Parade. Robert and Tim talk about the parade’s history, its role as perhaps one of the most notable PR events ever, and how the event has become ingrained in America’s consciousness and the official kick-off of the nation’s celebration of the Holiday Season.

 

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Shopping! Black Friday & Cyber Monday – Episode 38

John Wall, marketing veteran and co-host of the popular podcast Marketing Over Coffee joins Tim to discuss the story behind Black Friday and Cyber Monday and their impact on the holiday shopping season, marketing and the economy. Where did Black Friday get its name? How much do people spend on the first weekend of the holiday season? Find out.

 

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The Nobel Prize: Directing Evolution – Episode 37

Nobel Prize recipient Frances Arnold joins Tim to talk about winning a Nobel Prize honor for her pioneering work in “directed evolution,” which harnesses the power of evolution to enhance products throughout society – from biofuels and pharmaceuticals, to agriculture, chemicals, paper products and more. We talk with Frances about her journey and her work that is changing the world for the better.

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Politics: Gamechanging October Surprises – Episode 36

As the nation nears the 2018 midterm elections, journalist Jared Keller joins Tim to discuss some of his reporting on October surprises in American history. From the 1800s and the dirtiest campaign in American history, to that presidential campaigns of 2012 and 2008. How did those surprises impact election outcomes?

 

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Politics: Controversial American Elections – Episode 35

Professor Robert Speel joins Tim to discuss classic contested elections in America’s history. Dr. Speel
teaches at Penn State University Behrend, where his research focuses on aspects of American politics that include elections and voting behavior, Congress and the presidency, and public policy. The two talk about some little-known and some unforgettable stories of election rigging, challenges and “skullduggery.”

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Politics: Ads that Changed History – Episode 34

Historian, author and college dean John Geer joins Tim to discuss the long history of political advertising, from negative attack ads, to a few positive ones that may have changed the course of history. John is the Dean of the College of Arts and Science at Vanderbilt University. He has published several books and articles on presidential politics and elections. One of them is called In Defense of Negativity: Attack Ads in Presidential Campaigns.

 

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The Circus: How it Fed America’s Imagination – Episode 33

Writer, producer and director Sharon Grimberg joins Tim to discuss her latest production for American Experience on PBS called “The Circus.” Sharon talks about how the circus played a unique role in introducing Americans throughout the country to the world beyond, and in the process, helping to define American culture, and feed a growing nation’s imagination. For many decades before mass media, the circus brought to your town sights, sounds, smells, a complete sensory experience you might only get one day a year, if not once in a lifetime.

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Going Head to Head with the NFL – Episode 32

Former college All-American, NFL linebacker, and one of the NFL’s most prominent player agents Ralph Cindrich joins Tim to give his unique perspective of the NFL. Ralph spent 40 years in locker rooms, on fields and in negotiations with the owners during the league’s meteoric rise.

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Concussions: It’s a New Game – Episode 31

World-renowned concussion expert Dr. Michael “Micky” Collins joins Tim to discuss his pioneering work in the diagnosis and treatment of concussions, and the role that public education and awareness has played from the very start. Dr. Collins talks about myths, realities, how perceptions have influenced football and sports participation. Then he gives his vision of where it goes from here.


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The “New Coke” Fiasco – Episode 30

Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.

 

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BEATS: ‘Dad, Can I Have $400 Headphones?’ – Episode 29

Business writer and author Jeff Haden joins Tim to tell the story of Beats. Those expensive headphones that are about more than sound. They’re fashion statement. Jeff is a contributing editor for Inc..com, and he’s the author of the book, The Motivation Myth: How high achievers really set themselves up to win. Today, we look at a case study on winning in business in the high-end headphone market and how it changed the way we look at sound.

 

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Freedom Car: The Story of the Ford Mustang – Episode 28

Automotive historian John Heitmann joins Tim to discuss the Freedom Car, the Ford Mustang and its  role American lore. John digs into the history of the car, its place in popular culture and recent events surrounding the emergence of the long lost and iconic “Bullitt Mustang.”

The premise of our podcast is simple. We talk about the people, events and things that have shaped the way we think. In this episode, John tells the story behind the car that some vintage collectors say is an iconic American symbol of freedom, but all describe it in one word – cool.

 

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Opioids: Protecting the Innocents – Episode 27 (Bonus)

Researcher Dr. Eva Lee joins Tim to discuss her work on the front lines in the battle against the opioid epidemic. Dr. Lee is a professor in the School of Industrial and Systems Engineering at Georgia Tech, and Director of the Center for Operations Research in Medicine and HealthCare, and her not-so-secret weapons are math, data and analytics.

 

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George Washington: Lessons from Failure – Episode 25

Historian, professor, and podcaster Greg Jackson joins Tim to discuss the myths and facts surrounding American Founding Father, George Washington. Greg, and more to the point the lessons in failure. Greg  hosts the American history podcast, History That Doesn’t Suck, is an assistant professor of Integrated Studies at Utah Valley University, and has a Ph.D. in history from the University of Utah.

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The Monopoly Story – Episode 24

Veteran board games executive, entrepreneur, game designer and Monopoly game expert Phil Orbanes  joins Tim to talk about his life-long affinity for one of the world’s most beloved board games, Monopoly.  Phil tells the whole story behind the game.  And  he talks about what the Monopoly game teaches us “off the board” in life and in business.

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The Man Behind the Emoticon :-) – Episode 22

Artificial Intelligence pioneer and Carnegie Mellon University (CMU) researcher Scott Fahlman joins Tim to discuss how a few minutes of humor turned into a worldwide phenomenon when he created the first Internet emoticon. Actually, it all started before the Internet was a thing.

 

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The Roads that Brought Us Together – Episode 21

Advertising veteran and author Richard Ratay joins Tim to talk about how America’s new roadways brought the country and families closer together. The conversation ranges from homespun stories of family on the road, to how pop culture was influenced by America’s growing super highway infrastructure, as they talk about Richard’s new book, “Don’t Make Me Pull Over: An informal history of the family road trip.”

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The Beatles Break Apart – Episode 20

Award-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come.

 

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The Battle of Little Bighorn Changed Everything – Episode 19

Historian Andy Masich joins Tim to discuss the battle of Little Bighorn, one of the most well known and possibly misunderstood battles in the history of the American West.  An author, speaker and college educator, Andy also serves as CEO of the Heinz History Center in Pittsburgh. In this episode he puts the story of Little Bighorn into perspective for today and how America changed afterward.

 

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Humble Heinz Ketchup: When Last was First – Episode 18

Journalist and author Eleanor Foa Dienstag joins Tim to tell the story behind the humble Heinz Ketchup bottle in our fridge, its journey to our hearts and homes, and the people who made it one of the most iconic food brands in America.

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Writing The Declaration of Independence – Episode 17

Historian Liz Covart joins Tim to discuss the events and circumstances that led to the American Revolutionary War, and the stories behind the actual drafting of the most revolutionary document ever written, The Declaration of Independence. Liz, who is also the host of the popular Ben Franklin’s World podcast, talks about the Declaration of Independence as a living, breathing document that is as relevant today as ever.

 

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An Advertising Slogan is Forever – Episode 16

Novelist J. Courtney Sullivan joins Tim to discuss the true story behind why every bride must have a diamond engagement ring and the role one woman played in changing America’s love and marriage traditions.  A diamond advertising tag line, is indeed, forever.

 

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C-SPAN: Window to Washington – Episode 10

Jeff Cohen joins Tim to take a closer look at how C-SPAN opened the door to a 24/7 window to Washington, D.C., changing the way Americans see Congress and, in some instances, how Congress presents itself to the country.

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Frank Lloyd Wright’s Fallingwater – Episode 8

Long-time Director of Fallingwater Lynda S. Waggoner joins Tim to discuss the lasting impact Frank Lloyd Wright’s masterpiece at Bear Run has had on how the nation continues to perceive house and home.

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The Prince Love Symbol – Episode 3

Robin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good.

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Bacon and Eggs – Episode 2

Mary Barber joins Tim for a conversation about the iconic American breakfast.  Tim and Mary break down how one of the PR field’s pioneers served as matchmaker for bacon and eggs in the 1920s and what that continues to mean for us today.

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