Life & Style

Post-game Staple: The Locker Room Interview – Episode 91

Veteran sports columnist Gene Collier joins Tim to talk about the ubiquitous locker room interview and how it changed the way the world learns about and sees sports. Gene tells stories of his own memorable experiences as a journalist interviewing athletes and coaches before and after some of the biggest events of their lives. In this episode we talk about the first locker room interview pioneer, and the time when female journalists gained access to team locker rooms.

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The Fortune 500 – Episode 90

Fortune Magazine CEO Alan Murray joins Tim to tell the story behind the Fortune 500, its history, its significance today, and what it has said over the years about America’s and the world’s business evolution.

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The Ludlow Massacre & The Birth of PR – Episode 89

Veteran public relations consultant, author and professor Fraser Seitel joins Tim to talk about a horrendous moment in American business history and how that spurred the need for the public relations profession and PR practitioners to serve as the “conscience of the organization.” This story centers on John D. Rockefeller, Jr., the striking workers of the Ludlow Camp in 1914, and one of the fathers of the PR profession, Ivy Lee.

 

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Richard Nixon After Watergate – Episode 88

Historian and author Kasey Pipes joins Tim to talk about the Richard Nixon that may get lost in a world of tweets and social media posts, and that is the 20-year post-presidency of Nixon that had a meaningful impact on the United States’ foreign policy and place in a changing world. Kasey tells of Richard Nixon’s years in exile, and then his unlikely comeback that few if any could have predicted. By the time he died, Nixon had become an elder statesman and an advisor to other presidents, both Democrat and Republican.

 

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The Last Pirate, The First Celebrity Gangster – Episode 87

Author Rich Cohen joins Tim to talk about his latest book called The Last Pirate of New York. As the title would suggest, it’s about the end of the days of pirates in New York, and the birth of the celebrity gangster, all in the story of one man, Albert Hicks and the grisly case in 1860 that changed the way Americans saw crime.

 

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Breaking IN to Auschwitz – Episode 86

Former war correspondent and author Jack Fairweather joins Tim to talk about the one man who elected to volunteer to be taken prisoner to fight the Nazi’s from inside of Auschwitz during World War II. Jack tells Tim why the world is only learning more about Witold Pilecki now, and how his story of bravery, heroics and the ultimate sacrifice almost was lost to history. Pilecki took on one of the most daunting tasks anyone would take in the war.

 

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September 11 – A Pentagon Story – Episode 85

Captain Bill Toti, a retired Naval officer, joins Tim to discuss his firsthand experiences from the Pentagon on September 11, 2001. Bill remembers the attack on the Pentagon moment for moment, and what he did in the immediate aftermath and throughout the recovery. One thing we talk about is how the Pentagon’s story may be the least known in the conversation on 9/11.

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The VA Discovers the Healing Power of Story – Episode 84

Thor Ringler joins Tim to talk about an effort by the U.S. Department of Veteran’s Affairs to tap the power of narrative medicine. Thor is a writer and a poet with a special background that has placed him at the center of an effort at the VA health system to see patients as more than a number, a condition, a chart. But rather as people, each with his or her own story.

 

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E.B. White’s Timeless Words on Democracy – Episode 83

Writer and editor Martha White joins Tim to discuss her work on the new book called, “E.B. White On Democracy,” a collection of her iconic grandfather’s essays, poetry and letters on democratic society. E.B. White wrote the children’s stories of Charlotte’s Web and Stuart Little. His work on the book The Elements of Style is iconic. But he was best known during his lifetime as an essayist, a poet and a writer for The New Yorker and others.

 

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Time Machine: RCA Studio B – Episode 82

Country music historian John Rumble joins Tim to talk about Nashville’s legendary RCA Studio B, where music history was made on a regular basis. John is a senior historian at the Country Music Hall of Fame and Museum. In this episode, we talk about a humble little recording studio that changed the course of country music history, and made the careers of many entertainers within and outside of country music.

 

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Nashville’s Bluebird Cafe – Episode 81

The COO and General Manager of Nashville’s famous Bluebird Café Erika Wollam Nichols joins Tim to talk about the Bluebird, its storied history and how this little place in a strip mall has impacted country music, songwriting and our culture.

 

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Fred Smith & FedEx: A Gamechanger – Episode 80

College professor and author Dr. Jim Wetherbe from Texas Tech joins Tim to discuss the story of FedEx and how it changed the game in overnight shipping, in time management and e-commerce, and just how Americans shop online and conduct business. Jim is the author of the book, “The World on Time,” the story of Fred Smith and the company he founded FedEx.

 

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MTV: When Video Killed the Radio Star – Episode 78

Los Angeles Times music editor and author Craig Marks joins Tim to talk about the birth of MTV and how it changed culture, music and television. Craig is a co-author of the book, “I Want My MTV: The Uncensored Story of the Music Video Revolution.”

 

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WWII: Cracking the Enigma Code – Episode 77

Julia Parsons joins Tim to talk about her role as a code-breaker during World War II. Julia was part of a a team of Navy women stationed in Washington, D.C. during World War II who worked to decipher German submarine messages that were sent in secret code using the Enigma machine. Her work relied on the now legendary Bombe machine invented by Alan Turing.

 

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Social Issues, Activists & Companies – Epiosde 76

Educator and well-respected author Dr. Tim Coombs joins Tim to talk about one of the more prevalent types of crises businesses and organizations face today – the social issue crisis. Boycotts, social media backlash, protests and other activities centered on social issues, and no organization is exempt, even if it’s not involved in the controversy.

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In Search of Kindness – Episode 75

Mary Latham is on a mission to collect stories of kindness from all 50 states in the country for a once-in-a-lifetime journey. She joins Tim to talk about what and who inspired her mission and tells many stories she’s learned 41 states into her trip.

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America’s First Family of Fireworks – Episode 74

Dr. George Zambelli, Jr., Chairman of Zambelli Fireworks, joins Tim to talk about fireworks, America’s 4th of July tradition, his family’s role as the “First Family of Fireworks,” and the American dream. Since 1893, Zambelli Fireworks has dazzled millions, including every president since JFK. There is a good chance that if you watch fireworks this July 4th, you’ll be enjoying that “Zambelli magic.”

 

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The American Flag: A Biography – Episode 73

Historian, professor, and podcaster Greg Jackson joins Tim to discuss the story of the United States flag, its history, its meaning and what it represents, and just why and how it stirs such strong emotions throughout society. Later in the episode we have a special feature you won’t want to miss.

 

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The Father of the Motivation Industry: Napoleon Hill – Episode 72

College professor, researcher and entrepreneur Dr. Lloyd Corder joins Tim to talk about the story of the father of the motivation industry, Napoleon Hill, and how his principles continue to provide the foundation for the self-help movement.


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Presidential Speechwriter – Episode 71

Former presidential speechwriter Noam Neusner joins Tim to talk about what it was like to create news-making and sometimes history-making speeches for the President of the United States. A seasoned communicator, journalist and book author, Noam shares his insights on the craft of speechwriting and the power of an effective speech.

 

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Breaking the Story: Boston Priest Abuse Scandal – Episode 70

Veteran journalist, author and college professor Alison Bass joins Tim to talk about her time as a reporter with the Boston Globe and her work in the earliest days of breaking and covering the Catholic priest abuse scandal in Boston.

 

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How Radicalization Happens – Episode 69

Seamus Hughes joins Tim to talk about the myths and realities of extremism, terrorism and how some Americans have become radicalized. Seamus is the Deputy Director of the Program on Extremism at George Washington University. He’s an expert on terrorism, homegrown violent extremism and countering violent extremism.

 

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Social Media: The Domino’s YouTube Scandal – Episode 68

Fellow crisis communicator Dan Keeney joins Tim  to talk about the time when two Domino’s Pizza employees created a viral YouTube video that helped usher in a new era for crisis management – the age of the social media crisis.

 

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Hollywood Confidential: America’s Celebrity Crisis Manager – Episode 67

Hollywood publicist, crisis manager and author Howard Bragman joins Tim to talk about what it’s like to handle public relations for celebrities, particularly when those celebrities find themselves at the center of controversy. For decades, Howard has been the go-to guy in Los Angeles and nationwide for celebrity crisis management.

 

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America’s New Arrivals – Episode 66

The host of the popular new podcast ‘How To Be American,’ Brendan Murphy joins Tim to talk about America’s immigration heritage as seen through the rooms of a couple old tenement buildings on the Lower East Side of New York City. Brendan is an educator at the Tenement Museum.

 

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Grammy Winner Tim O’Brien: American Bluegrass – Episode 65

Grammy Award-winning bluegrass songwriter and performer Tim O’Brien joins our Tim O’Brien to talk about his own musical journey and about America’s bluegrass musical heritage.

 

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The Power of Word of Mouth with Jay Baer – Episode 64

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books.

 

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A Hershey Story – Episode 63

Pamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey.

 

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If the Stanley Cup Could Talk – Episode 61

Hockey Hall of Fame curator and Keeper of the Cup Philip Pritchard joins Tim to talk about the history and lore of the Stanley Cup and how it’s unique among all professional sports trophies with its own personality, and the stories it could tell. Wherever the Cup goes, Phil goes with it as the Keeper of the Cup.

 

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Who Will Build the Future? – Episode 60 (Bonus)

Executive Director of the Builders Guild of Western Pennsylvania Jeff Nobers joins Tim to talk about the rising career opportunities for people without four-year degrees, and who don’t mind rolling up their sleeves and going to work.

 

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The Berlin Wall – Episode 59

Historian, author and Heritage Foundation Distinguished Fellow Lee Edwards joins Tim to talk about the Berlin Wall, the world that created it, the Cold War that fostered it, and the free world that brought it down.

 

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Gettysburg and Why It Still Matters – Episode 58

Author and historian Tom McMillan joins Tim to talk about the Civil War history of Gettysburg, Pennsylvania and why it still matters in the 21st Century. If the outcome were different, there could be up to five different countries between the Atlantic and Pacific oceans.

 

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Apollo 11: Defying All Odds – Episode 57

Space author, journalist and historian Rod Pyle joins Tim to tell the story you knew and the ones you didn’t about the pinnacle accomplishment for the NASA space program, when man first stepped foot on the Moon thanks to Apollo 11, which is celebrating its 50th anniversary in 2019.

 

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Woodstock: Then & Now – Episode 56

Rolling Stone journalist Andy Greene joins Tim to talk about plans to mark the 50th anniversary of Woodstock and the legacy across generations left by that iconic original event in 1969.

 

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David Ogilvy: ‘Mad Men’ Could Only Wish – Episode 54

Former Chairman and CEO of global communications firm Ogilvy & Mather Miles Young joins Tim to talk about David Ogilvy, a legend in the advertising world and just why Ogilvy’s legacy continues to be felt far and wide.

 

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The Lasting Impact of Ferris Beuller – Episode 53

Jen Chaney joins Tim to talk about a cult classic film that its fans have to watch over and over. Ferris Beuller’s Day Off. Jen is a TV critic and pop culture journalist who’s contributed to the Washington Post, the New York Times, New York Magazine’s Vulture specialty publication, and WTOP Radio in Washington, D.C. In this episode we talk about how a teen movie left an indelible mark on pop culture.

 

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“Blood Code:” SEGA v. Nintendo – Episode 51

Author Blake Harris joins Tim to discuss the story behind his book, which is being turned into a television series: “Console Wars: Sega, Nintendo, and the Battle That Defined a Generation.” Blake tells the story of when Sega and Nintendo battled Nintendo throughout the 1990s for video game industry dominance, and for the hearts, minds, and the fingers of a new generation.

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When Nike Reshaped Marketing with “Just Do It.” – Episode 49

Liz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics.

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Groundhog Day – Episode 48

Groundhog Club Inner Circle member John Griffiths joins Tim to talk about Groundhog Day and why a little town called Punxsutawney becomes the epicenter of weather prognostication one day a year. John is the handler of Punxsutawney Phil, the Pennsylvania ground hog famous around the world for predicting whether or not we have another 6 weeks of winter. February 2nd is better known as Groundhog Day.

 

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All Star: The Chuck Taylors Story – Episode 47

Author Abe Aamidor joins Tim to talk about those iconic Chuck Taylor Converse All Star shoes. The Chuck Taylor story, how he was the first to have an athletic shoe named after him, and how a classic basketball shoe came to stand for rock and roll, the counter culture, and today a major fashion statement. We talk with Abe about his book, Chuck Taylor All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History.

 

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Remembering AOL Instant Messenger – Episode 46

Aja Romano, a culture staff writer for Vox, joins Tim to discuss the impact AOL Instant Messenger had on the way we communicate and on many peoples’ formative years. The two talk about those colors, those sounds, the dos and don’ts of AIM ands the legacy it left for social media habits we carry on today.

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2018: Moments to Remember – Episode 45

In this episode of the Shaping Opinion Podcast, we’re doing something different. This is our Year in Review episode. 2018: Moments to Remember. We’ll go back and highlight some of the great moments we’ve had so far in our first year.

 

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New Year’s Eve – Episode 44

Alexis McCrossen, a professor at SMU and an expert on how cultures have marked time in history, Joins Tim to talk about our New Year’s Eve traditions with a special focus on the story behind that Times Square Ball Drop.

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True Story: Santa Claus – Episode 43

Author Gerry Bowler joins Tim to discuss the story of Santa Claus. Gerry is the author of the book entitled, “Santa Claus: A Biography.” He talks about everything from Santa Claus’s birth and evolution over the centuries, to his role in modern day culture. Santa Claus the philanthropist, Santa Claus the gift giver, and Santa Claus the ad man.

 

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The Sears Wish Book – Episode 42

Writer, editor, producer and actor Jason Liebig joins Tim to talk about the Sears Wishbook. Jason is the creator of a website called WishbookWeb.com, which has archived complete, high-quality scans of Sears Wishbooks and other holiday catalogues going back to 1933. In this episode, we talk about a holiday tradition sure to bring a smile to your face.

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The Jetsons: How’s that Future Going? – Episode 41

Author Danny Graydon joins Tim to talk about the classic cartoon The Jetsons and how a children’s television program from the 60s could have had such staying power after only one season, and some of the many visions of the future depicted in the show. What’s our progress been towards becoming the world of The Jetsons?

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Some Angels Don’t Have Wings – Episode 40

John Chamberlin joins Tim to talk about something we may take for granted, that is until we need it. It’s the story behind those helicopters that swoop in to take critically injured or sick people to the hospital care needed to save their lives. John is a co-host at the popular Pittsburgh podcast called YaJagoff, and over the years has served as an emergency medical responder. He remains an active advocate for that community.  In short, this episode is about hope that didn’t exist before, all thanks to a wingless aircraft.

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Macy’s Thanksgiving Day Parade – Episode 39

Author Robert Grippo joins Tim to discuss the story of the most famous parade in the world, the Macy’s Thanksgiving Day Parade. Robert and Tim talk about the parade’s history, its role as perhaps one of the most notable PR events ever, and how the event has become ingrained in America’s consciousness and the official kick-off of the nation’s celebration of the Holiday Season.

 

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Shopping! Black Friday & Cyber Monday – Episode 38

John Wall, marketing veteran and co-host of the popular podcast Marketing Over Coffee joins Tim to discuss the story behind Black Friday and Cyber Monday and their impact on the holiday shopping season, marketing and the economy. Where did Black Friday get its name? How much do people spend on the first weekend of the holiday season? Find out.

 

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The Nobel Prize: Directing Evolution – Episode 37

Nobel Prize recipient Frances Arnold joins Tim to talk about winning a Nobel Prize honor for her pioneering work in “directed evolution,” which harnesses the power of evolution to enhance products throughout society – from biofuels and pharmaceuticals, to agriculture, chemicals, paper products and more. We talk with Frances about her journey and her work that is changing the world for the better.

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