David “Stoney” Stone, the owner of the Waveland Café in Des Moines, Iowa, joins Tim to talk about how his humble little diner has become the go-to destination in for anyone who wants to become President of the United States as they compete in the Iowa Caucuses.
Veteran sports columnist Gene Collier joins Tim to talk about the ubiquitous locker room interview and how it changed the way the world learns about and sees sports. Gene tells stories of his own memorable experiences as a journalist interviewing athletes and coaches before and after some of the biggest events of their lives. In this episode we talk about the first locker room interview pioneer, and the time when female journalists gained access to team locker rooms.
Fortune Magazine CEO Alan Murray joins Tim to tell the story behind the Fortune 500, its history, its significance today, and what it has said over the years about America’s and the world’s business evolution.
Veteran public relations consultant, author and professor Fraser Seitel joins Tim to talk about a horrendous moment in American business history and how that spurred the need for the public relations profession and PR practitioners to serve as the “conscience of the organization.” This story centers on John D. Rockefeller, Jr., the striking workers of the Ludlow Camp in 1914, and one of the fathers of the PR profession, Ivy Lee.
Historian and author Kasey Pipes joins Tim to talk about the Richard Nixon that may get lost in a world of tweets and social media posts, and that is the 20-year post-presidency of Nixon that had a meaningful impact on the United States’ foreign policy and place in a changing world. Kasey tells of Richard Nixon’s years in exile, and then his unlikely comeback that few if any could have predicted. By the time he died, Nixon had become an elder statesman and an advisor to other presidents, both Democrat and Republican.
Author Rich Cohen joins Tim to talk about his latest book called The Last Pirate of New York. As the title would suggest, it’s about the end of the days of pirates in New York, and the birth of the celebrity gangster, all in the story of one man, Albert Hicks and the grisly case in 1860 that changed the way Americans saw crime.
Former war correspondent and author Jack Fairweather joins Tim to talk about the one man who elected to volunteer to be taken prisoner to fight the Nazis from inside of Auschwitz during World War II. Jack tells Tim why the world is only learning more about Witold Pilecki now, and how his story of bravery, heroics and the ultimate sacrifice almost was lost to history. Pilecki took on one of the most daunting tasks anyone would take in the war.
Captain Bill Toti, a retired Naval officer, joins Tim to discuss his firsthand experiences from the Pentagon on September 11, 2001. Bill remembers the attack on the Pentagon moment for moment, and what he did in the immediate aftermath and throughout the recovery. One thing we talk about is how the Pentagon’s story may be the least known in the conversation on 9/11.
Thor Ringler joins Tim to talk about an effort by the U.S. Department of Veteran’s Affairs to tap the power of narrative medicine. Thor is a writer and a poet with a special background that has placed him at the center of an effort at the VA health system to see patients as more than a number, a condition, a chart. But rather as people, each with his or her own story.
Writer and editor Martha White joins Tim to discuss her work on the new book called, “E.B. White On Democracy,” a collection of her iconic grandfather’s essays, poetry and letters on democratic society. E.B. White wrote the children’s stories of Charlotte’s Web and Stuart Little. His work on the book The Elements of Style is iconic. But he was best known during his lifetime as an essayist, a poet and a writer for The New Yorker and others.
Country music historian John Rumble joins Tim to talk about Nashville’s legendary RCA Studio B, where music history was made on a regular basis. John is a senior historian at the Country Music Hall of Fame and Museum. In this episode, we talk about a humble little recording studio that changed the course of country music history, and made the careers of many entertainers within and outside of country music.
The COO and General Manager of Nashville’s famous Bluebird Café Erika Wollam Nichols joins Tim to talk about the Bluebird, its storied history and how this little place in a strip mall has impacted country music, songwriting and our culture.
College professor and author Dr. Jim Wetherbe from Texas Tech joins Tim to discuss the story of FedEx and how it changed the game in overnight shipping, in time management and e-commerce, and just how Americans shop online and conduct business. Jim is the author of the book, “The World on Time,” the story of Fred Smith and the company he founded FedEx.
Los Angeles Times music editor and author Craig Marks joins Tim to talk about the birth of MTV and how it changed culture, music and television. Craig is a co-author of the book, “I Want My MTV: The Uncensored Story of the Music Video Revolution.”
Julia Parsons joins Tim to talk about her role as a code-breaker during World War II. Julia was part of a a team of Navy women stationed in Washington, D.C. during World War II who worked to decipher German submarine messages that were sent in secret code using the Enigma machine. Her work relied on the now legendary Bombe machine invented by Alan Turing.
O’Brien Communications’ Shaping Opinion Podcast is an award-winning podcast about people, events and things that have shaped the way we think. It sits at the corner of culture, history and communication.
We publish new episodes on Mondays. Each episode features a conversation between Tim O’Brien and a guest.
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Tim O’Brien is a Pittsburgh-based communications veteran with experience in complex matters that have ranged from marketing and C-suite issues, to crisis and issues management. He’s the producer and host of Shaping Opinion, where he talks to guests on a wide range of topics at the intersection of communications, history and culture. He’s available to provide media interview coaching, consulting and speaking, and of course, he is always interested in your thoughts for the podcast. Just get in touch.