Award-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come.
Author Chris Rodell joins Tim to discuss his 20-year relationship with Arnold Palmer as covered in his new book “Arnold Palmer: Homespun Stories of the King.” Chris talks about what he learned from Arnold Palmer’s example in golf, in business and in life, and what Palmer’s legacy means to professional athletes today.
Silicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech. In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass.
Gayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America – when Ray “Boom Boom” Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship. It’s the story of triumph and tragedy. No one could foresee that this would be a fight to the death, and it left many wondering about the very sport of boxing. Perceptions changed.
Dan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol.
Dan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All.” But it was much more than just a recall. It’s the story of unsolved set of murders, product tampering, and a change in the way we think about product safety and how companies should respond in a crisis. In the end, it’s about rebuilding trust.
Welcome to the first episode of Shaping Opinion, a podcast about people, events and things that have shaped the way we think. Usually we’ll have a guest, but in this first episode, I revisit my own encounter with someone who has made an impact in the lives of millions, Fred Rogers, otherwise known as “Mister Rogers.”