Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books.
Dr. Jaclyn Schildkraut, an author and an educator of criminal justice at the State University of New York at Oswego, joins Tim to talk about Columbine, 20 years after that tragic day. Dr. Schildkraut is an expert on mass shootings and is the author of “Columbine, 20 Years Later and Beyond: Lessons in Tragedy.”
Hockey Hall of Fame curator and Keeper of the Cup Philip Pritchard joins Tim to talk about the history and lore of the Stanley Cup and how it’s unique among all professional sports trophies with its own personality, and the stories it could tell. Wherever the Cup goes, Phil goes with it as the Keeper of the Cup.
Executive Director of the Builders Guild of Western Pennsylvania Jeff Nobers joins Tim to talk about the rising career opportunities for people without four-year degrees, and who don’t mind rolling up their sleeves and going to work.
Historian, author and Heritage Foundation Distinguished Fellow Lee Edwards joins Tim to talk about the Berlin Wall, the world that created it, the Cold War that fostered it, and the free world that brought it down.
Space author, journalist and historian Rod Pyle joins Tim to tell the story you knew and the ones you didn’t about the pinnacle accomplishment for the NASA space program, when man first stepped foot on the Moon thanks to Apollo 11, which is celebrating its 50th anniversary in 2019.
Rolling Stone journalist Andy Greene joins Tim to talk about plans to mark the 50th anniversary of Woodstock and the legacy across generations left by that iconic original event in 1969.
The president of the Marcellus Shale Coalition joins Tim to talk about just how game-changing a somewhat recent innovation in the energy industry could be. While hydraulic fracturing isn’t new, how it was used to tap previously unreachable oil and gas reserves was an innovation that changed the energy future of the nation.
Former Chairman and CEO of global communications firm Ogilvy & Mather Miles Young joins Tim to talk about David Ogilvy, a legend in the advertising world and just why Ogilvy’s legacy continues to be felt far and wide.
Jen Chaney joins Tim to talk about a cult classic film that its fans have to watch over and over. Ferris Beuller’s Day Off. Jen is a TV critic and pop culture journalist who’s contributed to the Washington Post, the New York Times, New York Magazine’s Vulture specialty publication, and WTOP Radio in Washington, D.C. In this episode we talk about how a teen movie left an indelible mark on pop culture.
Dr. Cyril Wecht, a world-renowned forensic pathologist joins Tim to talk about his long experience with his study of the John F. Kennedy assassination. Dr. Wecht was among the first to raise concerns over the investigation of the assassination. In this episode, we talk with Dr. Wecht about the events of November 22, 1963, the story that was told to the world, and the story that has started to emerge in the 55 years since.
Author Blake Harris joins Tim to discuss the story behind his book, which is being turned into a television series: “Console Wars: Sega, Nintendo, and the Battle That Defined a Generation.” Blake tells the story of when Sega and Nintendo battled Nintendo throughout the 1990s for video game industry dominance, and for the hearts, minds, and the fingers of a new generation.
Fellow crisis communicator Jeff Worden joins Tim to talk about one of the worst crises NASA ever faced when the space shuttle Challenger came apart in midair shortly after launch in front of millions.
Liz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics.
Groundhog Club Inner Circle member John Griffiths joins Tim to talk about Groundhog Day and why a little town called Punxsutawney becomes the epicenter of weather prognostication one day a year. John is the handler of Punxsutawney Phil, the Pennsylvania ground hog famous around the world for predicting whether or not we have another 6 weeks of winter. February 2nd is better known as Groundhog Day.
Aja Romano, a culture staff writer for Vox, joins Tim to discuss the impact AOL Instant Messenger had on the way we communicate and on many peoples’ formative years. The two talk about those colors, those sounds, the dos and don’ts of AIM ands the legacy it left for social media habits we carry on today.
In this episode of the Shaping Opinion Podcast, we’re doing something different. This is our Year in Review episode. 2018: Moments to Remember. We’ll go back and highlight some of the great moments we’ve had so far in our first year.
Alexis McCrossen, a professor at SMU and an expert on how cultures have marked time in history, Joins Tim to talk about our New Year’s Eve traditions with a special focus on the story behind that Times Square Ball Drop.
Author Gerry Bowler joins Tim to discuss the story of Santa Claus. Gerry is the author of the book entitled, “Santa Claus: A Biography.” He talks about everything from Santa Claus’s birth and evolution over the centuries, to his role in modern day culture. Santa Claus the philanthropist, Santa Claus the gift giver, and Santa Claus the ad man.
Writer, editor, producer and actor Jason Liebig joins Tim to talk about the Sears Wishbook. Jason is the creator of a website called WishbookWeb.com, which has archived complete, high-quality scans of Sears Wishbooks and other holiday catalogues going back to 1933. In this episode, we talk about a holiday tradition sure to bring a smile to your face.
Author Robert Grippo joins Tim to discuss the story of the most famous parade in the world, the Macy’s Thanksgiving Day Parade. Robert and Tim talk about the parade’s history, its role as perhaps one of the most notable PR events ever, and how the event has become ingrained in America’s consciousness and the official kick-off of the nation’s celebration of the Holiday Season.
John Wall, marketing veteran and co-host of the popular podcast Marketing Over Coffee joins Tim to discuss the story behind Black Friday and Cyber Monday and their impact on the holiday shopping season, marketing and the economy. Where did Black Friday get its name? How much do people spend on the first weekend of the holiday season? Find out.
Nobel Prize recipient Frances Arnold joins Tim to talk about winning a Nobel Prize honor for her pioneering work in “directed evolution,” which harnesses the power of evolution to enhance products throughout society – from biofuels and pharmaceuticals, to agriculture, chemicals, paper products and more. We talk with Frances about her journey and her work that is changing the world for the better.
As the nation nears the 2018 midterm elections, journalist Jared Keller joins Tim to discuss some of his reporting on October surprises in American history. From the 1800s and the dirtiest campaign in American history, to that presidential campaigns of 2012 and 2008. How did those surprises impact election outcomes?
Professor Robert Speel joins Tim to discuss classic contested elections in America’s history. Dr. Speel
teaches at Penn State University Behrend, where his research focuses on aspects of American politics that include elections and voting behavior, Congress and the presidency, and public policy. The two talk about some little-known and some unforgettable stories of election rigging, challenges and “skullduggery.”
Historian, author and college dean John Geer joins Tim to discuss the long history of political advertising, from negative attack ads, to a few positive ones that may have changed the course of history. John is the Dean of the College of Arts and Science at Vanderbilt University. He has published several books and articles on presidential politics and elections. One of them is called In Defense of Negativity: Attack Ads in Presidential Campaigns.
Former college All-American, NFL linebacker, and one of the NFL’s most prominent player agents Ralph Cindrich joins Tim to give his unique perspective of the NFL. Ralph spent 40 years in locker rooms, on fields and in negotiations with the owners during the league’s meteoric rise.
World-renowned concussion expert Dr. Michael “Micky” Collins joins Tim to discuss his pioneering work in the diagnosis and treatment of concussions, and the role that public education and awareness has played from the very start. Dr. Collins talks about myths, realities, how perceptions have influenced football and sports participation. Then he gives his vision of where it goes from here.
Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.
Business writer and author Jeff Haden joins Tim to tell the story of Beats. Those expensive headphones that are about more than sound. They’re fashion statement. Jeff is a contributing editor for Inc..com, and he’s the author of the book, The Motivation Myth: How high achievers really set themselves up to win. Today, we look at a case study on winning in business in the high-end headphone market and how it changed the way we look at sound.
Automotive historian John Heitmann joins Tim to discuss the Freedom Car, the Ford Mustang and its role American lore. John digs into the history of the car, its place in popular culture and recent events surrounding the emergence of the long lost and iconic “Bullitt Mustang.”
The premise of our podcast is simple. We talk about the people, events and things that have shaped the way we think. In this episode, John tells the story behind the car that some vintage collectors say is an iconic American symbol of freedom, but all describe it in one word – cool.
Researcher Dr. Eva Lee joins Tim to discuss her work on the front lines in the battle against the opioid epidemic. Dr. Lee is a professor in the School of Industrial and Systems Engineering at Georgia Tech, and Director of the Center for Operations Research in Medicine and HealthCare, and her not-so-secret weapons are math, data and analytics.
Former FBI special agent Bill Crowley joins Tim to discuss his role as the FBI’s lead spokesperson on the scene in Shanksville, Pennsylvania in the days following the Flight 93 hijacking and crash on September 11, 2001. Bill talks about his own role, the crisis communications challenges and takes us back to that time and that place.
New York Times bestselling author David Fisher joins Tim to talk about his collaboration (Lincoln’s Last Trial: the murder case that propelled him to the presidency) with Dan Abrams on the murder case that put Abraham Lincoln on a path to the presidency. David tells the story of how Abraham Lincoln took on a controversial case less than a year before the Republican Convention and the start of one of the most pivotal periods in American history.
Artificial Intelligence pioneer and Carnegie Mellon University (CMU) researcher Scott Fahlman joins Tim to discuss how a few minutes of humor turned into a worldwide phenomenon when he created the first Internet emoticon. Actually, it all started before the Internet was a thing.
Advertising veteran and author Richard Ratay joins Tim to talk about how America’s new roadways brought the country and families closer together. The conversation ranges from homespun stories of family on the road, to how pop culture was influenced by America’s growing super highway infrastructure, as they talk about Richard’s new book, “Don’t Make Me Pull Over: An informal history of the family road trip.”
Award-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come.
Jeff Cohen joins Tim to take a closer look at how C-SPAN opened the door to a 24/7 window to Washington, D.C., changing the way Americans see Congress and, in some instances, how Congress presents itself to the country.
Elizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons.
Robin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good.
