The Essential Crisis Communications Plan

A Crisis Management Process that Fits Your Culture

Crisis CommunicationsYou’ll find lots of material on crisis communications, but this book is different. It’s an actual plan. This concise book gives you the complete content for the crisis communications plan you can customize to your own operating culture, taking into account all the unique ways your organization gathers and processes information, sets priorities and makes decisions.

This approach is real-world tested and proven. It’s modeled on how veteran crisis communicators jump into the most intense situations and mitigate crises. This book will give you everything you need to integrate crisis communications preparedness into your organizational culture long before a crisis occurs.

Agile, Adaptable, “Ready to Install” Out of the Box

The Essential Crisis Communications Plan by Tim O’Brien includes worksheets, crisis management models, samples and examples of what you need to establish your own crisis communications system to prevent small situations from getting bigger, and to effectively manage the biggest crises you could face.

Crisis communications veteran Tim O’Brien has condensed everything he’s honed over decades in crisis management and presents it to you in a compact handbook that will get you through some of your most trying times. It will help you:

  • Put everything into place so that when a crisis hits, your organization will be ready in 60 minutes or less;
  • Efficiently gather and analyze all the information you need to develop powerful key messages;
  • Prep your senior management team for the worst of the worst;
  • Adapt the fundamental crisis communications principles in this book to any and every communications platform, technology, tactic and media channel;
  • Leverage non-crisis periods to get ahead of the next crisis your organization could face;
  • Easily integrate a crisis management mindset into your organization’s culture to ensure maximum crisis preparedness.

The Essential Crisis Communications Plan is written in a simple, conversational style that gets to the heart of crisis communications and crisis management. Discover why a crisis communications plan doesn’t have to be long and cumbersome while still guiding an organization through major disruption. With this book, you can have your customized, working crisis communications plan ready in days, along with the peace of mind that comes with having that plan in place.

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About the Author

Tim O'Brien Public RelationsTim O’Brien, founder of O’Brien Communications (, a corporate communications firm, has provided crisis communications and issues management support to clients from Fortune 100 firms and national nonprofits to emerging start-ups. Before founding his firm, Tim oversaw Corporate Communications and Investor Relations for a publicly traded tech company involved in the rollout of broadband technology. Before that, he spent 10 years at global public relations firm Ketchum, where he worked with some of the most iconic brands in the world on crisis and issues management, along with workplace communications.

He has been accredited by the Public Relations Society of America, and over the years he has served on its national Governance Committee and its Board of Ethics and Professional Standards.

He has been honored with numerous awards. He has spoken before professional groups and college audiences. He contributed to the PR News Crisis Management Guidebook, the PR News Employee Communications Guidebook, and he was featured in Harvard Business School Press’s The Essentials of Corporate Communications and Public Relations.