Liz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics.
Groundhog Club Inner Circle member John Griffiths joins Tim to talk about Groundhog Day and why a little town called Punxsutawney becomes the epicenter of weather prognostication one day a year. John is the handler of Punxsutawney Phil, the Pennsylvania ground hog famous around the world for predicting whether or not we have another 6 weeks of winter. February 2nd is better known as Groundhog Day.
Author Abe Aamidor joins Tim to talk about those iconic Chuck Taylor Converse All Star shoes. The Chuck Taylor story, how he was the first to have an athletic shoe named after him, and how a classic basketball shoe came to stand for rock and roll, the counter culture, and today a major fashion statement. We talk with Abe about his book, Chuck Taylor All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History.
Aja Romano, a culture staff writer for Vox, joins Tim to discuss the impact AOL Instant Messenger had on the way we communicate and on many peoples’ formative years. The two talk about those colors, those sounds, the dos and don’ts of AIM ands the legacy it left for social media habits we carry on today.
Author Gerry Bowler joins Tim to discuss the story of Santa Claus. Gerry is the author of the book entitled, “Santa Claus: A Biography.” He talks about everything from Santa Claus’s birth and evolution over the centuries, to his role in modern day culture. Santa Claus the philanthropist, Santa Claus the gift giver, and Santa Claus the ad man.
Writer, editor, producer and actor Jason Liebig joins Tim to talk about the Sears Wishbook. Jason is the creator of a website called WishbookWeb.com, which has archived complete, high-quality scans of Sears Wishbooks and other holiday catalogues going back to 1933. In this episode, we talk about a holiday tradition sure to bring a smile to your face.
Author Danny Graydon joins Tim to talk about the classic cartoon The Jetsons and how a children’s television program from the 60s could have had such staying power after only one season, and some of the many visions of the future depicted in the show. What’s our progress been towards becoming the world of The Jetsons?
John Chamberlin joins Tim to talk about something we may take for granted, that is until we need it. It’s the story behind those helicopters that swoop in to take critically injured or sick people to the hospital care needed to save their lives. John is a co-host at the popular Pittsburgh podcast called YaJagoff, and over the years has served as an emergency medical responder. He remains an active advocate for that community. In short, this episode is about hope that didn’t exist before, all thanks to a wingless aircraft.
Author Robert Grippo joins Tim to discuss the story of the most famous parade in the world, the Macy’s Thanksgiving Day Parade. Robert and Tim talk about the parade’s history, its role as perhaps one of the most notable PR events ever, and how the event has become ingrained in America’s consciousness and the official kick-off of the nation’s celebration of the Holiday Season.
John Wall, marketing veteran and co-host of the popular podcast Marketing Over Coffee joins Tim to discuss the story behind Black Friday and Cyber Monday and their impact on the holiday shopping season, marketing and the economy. Where did Black Friday get its name? How much do people spend on the first weekend of the holiday season? Find out.
Nobel Prize recipient Frances Arnold joins Tim to talk about winning a Nobel Prize honor for her pioneering work in “directed evolution,” which harnesses the power of evolution to enhance products throughout society – from biofuels and pharmaceuticals, to agriculture, chemicals, paper products and more. We talk with Frances about her journey and her work that is changing the world for the better.
As the nation nears the 2018 midterm elections, journalist Jared Keller joins Tim to discuss some of his reporting on October surprises in American history. From the 1800s and the dirtiest campaign in American history, to that presidential campaigns of 2012 and 2008. How did those surprises impact election outcomes?
Professor Robert Speel joins Tim to discuss classic contested elections in America’s history. Dr. Speel
teaches at Penn State University Behrend, where his research focuses on aspects of American politics that include elections and voting behavior, Congress and the presidency, and public policy. The two talk about some little-known and some unforgettable stories of election rigging, challenges and “skullduggery.”
Historian, author and college dean John Geer joins Tim to discuss the long history of political advertising, from negative attack ads, to a few positive ones that may have changed the course of history. John is the Dean of the College of Arts and Science at Vanderbilt University. He has published several books and articles on presidential politics and elections. One of them is called In Defense of Negativity: Attack Ads in Presidential Campaigns.
Writer, producer and director Sharon Grimberg joins Tim to discuss her latest production for American Experience on PBS called “The Circus.” Sharon talks about how the circus played a unique role in introducing Americans throughout the country to the world beyond, and in the process, helping to define American culture, and feed a growing nation’s imagination. For many decades before mass media, the circus brought to your town sights, sounds, smells, a complete sensory experience you might only get one day a year, if not once in a lifetime.
Former college All-American, NFL linebacker, and one of the NFL’s most prominent player agents Ralph Cindrich joins Tim to give his unique perspective of the NFL. Ralph spent 40 years in locker rooms, on fields and in negotiations with the owners during the league’s meteoric rise.
World-renowned concussion expert Dr. Michael “Micky” Collins joins Tim to discuss his pioneering work in the diagnosis and treatment of concussions, and the role that public education and awareness has played from the very start. Dr. Collins talks about myths, realities, how perceptions have influenced football and sports participation. Then he gives his vision of where it goes from here.
Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.
Business writer and author Jeff Haden joins Tim to tell the story of Beats. Those expensive headphones that are about more than sound. They’re fashion statement. Jeff is a contributing editor for Inc..com, and he’s the author of the book, The Motivation Myth: How high achievers really set themselves up to win. Today, we look at a case study on winning in business in the high-end headphone market and how it changed the way we look at sound.
Automotive historian John Heitmann joins Tim to discuss the Freedom Car, the Ford Mustang and its role American lore. John digs into the history of the car, its place in popular culture and recent events surrounding the emergence of the long lost and iconic “Bullitt Mustang.”
The premise of our podcast is simple. We talk about the people, events and things that have shaped the way we think. In this episode, John tells the story behind the car that some vintage collectors say is an iconic American symbol of freedom, but all describe it in one word – cool.
Researcher Dr. Eva Lee joins Tim to discuss her work on the front lines in the battle against the opioid epidemic. Dr. Lee is a professor in the School of Industrial and Systems Engineering at Georgia Tech, and Director of the Center for Operations Research in Medicine and HealthCare, and her not-so-secret weapons are math, data and analytics.
Former FBI special agent Bill Crowley joins Tim to discuss his role as the FBI’s lead spokesperson on the scene in Shanksville, Pennsylvania in the days following the Flight 93 hijacking and crash on September 11, 2001. Bill talks about his own role, the crisis communications challenges and takes us back to that time and that place.
Historian, professor, and podcaster Greg Jackson joins Tim to discuss the myths and facts surrounding American Founding Father, George Washington. Greg, and more to the point the lessons in failure. Greg hosts the American history podcast, History That Doesn’t Suck, is an assistant professor of Integrated Studies at Utah Valley University, and has a Ph.D. in history from the University of Utah.
Veteran board games executive, entrepreneur, game designer and Monopoly game expert Phil Orbanes joins Tim to talk about his life-long affinity for one of the world’s most beloved board games, Monopoly. Phil tells the whole story behind the game. And he talks about what the Monopoly game teaches us “off the board” in life and in business.
New York Times bestselling author David Fisher joins Tim to talk about his collaboration (Lincoln’s Last Trial: the murder case that propelled him to the presidency) with Dan Abrams on the murder case that put Abraham Lincoln on a path to the presidency. David tells the story of how Abraham Lincoln took on a controversial case less than a year before the Republican Convention and the start of one of the most pivotal periods in American history.
Artificial Intelligence pioneer and Carnegie Mellon University (CMU) researcher Scott Fahlman joins Tim to discuss how a few minutes of humor turned into a worldwide phenomenon when he created the first Internet emoticon. Actually, it all started before the Internet was a thing.
Advertising veteran and author Richard Ratay joins Tim to talk about how America’s new roadways brought the country and families closer together. The conversation ranges from homespun stories of family on the road, to how pop culture was influenced by America’s growing super highway infrastructure, as they talk about Richard’s new book, “Don’t Make Me Pull Over: An informal history of the family road trip.”
Historian Andy Masich joins Tim to discuss the battle of Little Bighorn, one of the most well known and possibly misunderstood battles in the history of the American West. An author, speaker and college educator, Andy also serves as CEO of the Heinz History Center in Pittsburgh. In this episode he puts the story of Little Bighorn into perspective for today and how America changed afterward.
Journalist and author Eleanor Foa Dienstag joins Tim to tell the story behind the humble Heinz Ketchup bottle in our fridge, its journey to our hearts and homes, and the people who made it one of the most iconic food brands in America.
Historian Liz Covart joins Tim to discuss the events and circumstances that led to the American Revolutionary War, and the stories behind the actual drafting of the most revolutionary document ever written, The Declaration of Independence. Liz, who is also the host of the popular Ben Franklin’s World podcast, talks about the Declaration of Independence as a living, breathing document that is as relevant today as ever.
Author Chris Rodell joins Tim to discuss his 20-year relationship with Arnold Palmer as covered in his new book “Arnold Palmer: Homespun Stories of the King.” Chris talks about what he learned from Arnold Palmer’s example in golf, in business and in life, and what Palmer’s legacy means to professional athletes today.
Journalist Kurt Jensen joins Tim to discuss Bob Hope and his USO legacy. The Hollywood legend literally delivered ‘hope’ to generations of troops stationed overseas from World War II to Desert Storm in the early 1990s. For all that he achieved in Hollywood, perhaps his most lasting legacy is coming to define what it means to “support our troops.”
Silicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech. In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass.
Sheila Tate, First Lady Nancy Reagan’s Press Secretary and Press Secretary for candidate and President-elect George H.W. Bush in 1988, joins Tim to discuss her new book “Lady in Red” about Nancy Reagan, her impact on Ronald Reagan’s presidency and her own legacy.
Gayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America – when Ray “Boom Boom” Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship. It’s the story of triumph and tragedy. No one could foresee that this would be a fight to the death, and it left many wondering about the very sport of boxing. Perceptions changed.
This is our “About Us” episode. One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people, events and things that have shaped the way we think.
Dan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol.
Dan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All.” But it was much more than just a recall. It’s the story of unsolved set of murders, product tampering, and a change in the way we think about product safety and how companies should respond in a crisis. In the end, it’s about rebuilding trust.
Robin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good.
Welcome to the first episode of Shaping Opinion, a podcast about people, events and things that have shaped the way we think. Usually we’ll have a guest, but in this first episode, I revisit my own encounter with someone who has made an impact in the lives of millions, Fred Rogers, otherwise known as “Mister Rogers.”