Former presidential speechwriter Noam Neusner joins Tim to talk about what it was like to create news-making and sometimes history-making speeches for the President of the United States. A seasoned communicator, journalist and book author, Noam shares his insights on the craft of speechwriting and the power of an effective speech.
Behind just about every modern speech by someone who made history was a good speechwriter, a ghostwriter, someone who crafts words for others to speak, where others get the credit for the words, and those memorable phrases.
Some speechwriters are well known, others are practically anonymous, but all of the good ones have found a way to produce a tightly written and effective speech that at the same time makes sure that the speech is in the wording and speech of the person giving the speech.
That the thoughts are those of the speaker, that the speech is in the end, from the speaker.
This is the balance every good speechwriter seeks to achieve.
Noam Neusner is a veteran speechwriter and senior level communicator. He’s got decades of experience in the private sector, the U.S. government and as a journalist. And he has authored four books.
During this time, he served as the economic and domestic policy speechwriter for President George W. Bush.
In this episode, Noam talks about his time at the White House, the craft of speechwriting and shares tips on what makes for a great speech.
- 30 Point Communications: Noam Neusner
- A Son’s Perspective on a Scholar Father, The Lab
- Articles from Noam Neusner, U.S. News & World Report
- George W. Bush Presidential Library and Museum
About this Episode’s Guest Noam Neusner
Noam Neusner is a principal at 30 Point Communications. He has experience in speechwriting, media prep and training, and strategic communications planning. Neusner draws on nearly two decades of communications experience in the private sector, the U.S. government and journalism. This knowledge, along with strong writing skills, enables him to help clients shape opinions, inform the public and achieve strategic goals. He served as President George W. Bush’s economic and domestic policy speechwriter for nearly two years. He managed all communications and media relations for the Office of Management and Budget and twice oversaw the editing and production of the federal budget.