advertising

David Ogilvy: ‘Mad Men’ Could Only Wish

March 4, 2019 Tim Branding, Business, Episodes, History, Life & Style, Marketing, Media, People, Public Relations 00:39:01 Comments Off on David Ogilvy: ‘Mad Men’ Could Only Wish

Former Chairman and CEO of global communications firm Ogilvy & Mather Miles Young joins Tim to talk about David Ogilvy, a legend in the advertising world and just why Ogilvy’s legacy continues to be felt far and wide.

 

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When Nike Reshaped Marketing with “Just Do It.”

January 28, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, Public Relations, Sports 00:30:08 Comments Off on When Nike Reshaped Marketing with “Just Do It.”

Liz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics.

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An Advertising Slogan is Forever

June 18, 2018 Tim Branding, Business, Episodes, History, Life & Style, Marketing, Public Relations 00:34:23 Comments Off on An Advertising Slogan is Forever

Novelist J. Courtney Sullivan joins Tim to discuss the true story behind why every bride must have a diamond engagement ring and the role one woman played in changing America’s love and marriage traditions.  A diamond advertising tag line, is indeed, forever.

 

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The Goodyear Blimp

April 12, 2018 Tim Branding, Business, Episodes, History, Marketing, Media, Public Relations 00:31:07 Comments Off on The Goodyear Blimp

Elizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons.

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Tim O’Brien

Tim O’Brien, author, senior media advisor and veteran damage control expert, takes you inside the issues, the stories and to the people who reveal things you may not know, and other things some may want to keep hidden.  With over 35 years in handling high stakes and complex crisis management situations, and in his own comfortable style, Tim probes to uncover what’s real and what matters. What will shape the future. He developed the Shaping Opinion podcast to help you see how influence is at play every day. Get a fresh perspective that will help you see through the spin.