Nike

When Nike Reshaped Marketing with “Just Do It.” – Episode 49

Liz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics.

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All Star: The Chuck Taylors Story – Episode 47

Author Abe Aamidor joins Tim to talk about those iconic Chuck Taylor Converse All Star shoes. The Chuck Taylor story, how he was the first to have an athletic shoe named after him, and how a classic basketball shoe came to stand for rock and roll, the counter culture, and today a major fashion statement. We talk with Abe about his book, Chuck Taylor All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History.

 

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