Paradox of Choice

Barry Schwartz: Freedom and Choice

Psychologist, author, researcher and professor Barry Schwartz joins Tim to talk about his landmark book called Paradox of Choice: Why More is Less. While Barry has written several books and is a popular public speaker, this book is about how having more choice may not be all it’s cracked up to be. In this episode, he discusses the balance between having the freedom of choice and the potential to be held captive by having too much choice.

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