In this episode we introduce something new to our schedule. It’s in addition to our regular Monday interview episodes, which will not be changing. Every Monday, we’ll continue to serve up interesting interviews with interesting guests. But during the week, we’re going to add something new to our schedule. We’re calling these episodes “Shaping Opinion Unplugged.”
Silicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech. In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass.