shaping opinion podcast

Bob Hope’s USO Legacy – Episode 13

Journalist Kurt Jensen joins Tim to discuss Bob Hope and his USO legacy. The Hollywood legend literally delivered ‘hope’ to generations of troops stationed overseas from World War II to Desert Storm in the early 1990s.  For all that he achieved in Hollywood, perhaps his most lasting legacy is coming to define what it means to “support our troops.”

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C-SPAN: Window to Washington – Episode 10

Jeff Cohen joins Tim to take a closer look at how C-SPAN opened the door to a 24/7 window to Washington, D.C., changing the way Americans see Congress and, in some instances, how Congress presents itself to the country.

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“Boom Boom” Mancini: Triumph & Tragedy – Episode 9

Gayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America – when Ray “Boom Boom” Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship.  It’s the story of triumph and tragedy. No one could foresee that this would be a fight to the death, and it left many wondering about the very sport of boxing. Perceptions changed.

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About Us – Episode 7 (Bonus)

This is our “About Us” episode.  One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people, events and things that have shaped the way we think.

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The Tylenol Comeback – Episode 6 (Part Two)

Dan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol.

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The Goodyear Blimp – Episode 4

Elizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons.

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The Prince Love Symbol – Episode 3

Robin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good.

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Bacon and Eggs – Episode 2

Mary Barber joins Tim for a conversation about the iconic American breakfast.  Tim and Mary break down how one of the PR field’s pioneers served as matchmaker for bacon and eggs in the 1920s and what that continues to mean for us today.

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Meeting Mister Rogers – Episode 1

Welcome to the first episode of Shaping Opinion, a podcast about people, events and things that have shaped the way we think. Usually we’ll have a guest, but in this first episode, I revisit my own encounter with someone who has made an impact in the lives of millions, Fred Rogers, otherwise known as “Mister Rogers.”

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