Journalist Ken Auletta joins Tim to talk about the story of Elizabeth Holmes and Theranos from the perspective as the reporter who helped introduce the woman and the company to the world. In December 2014, Ken was one of the first to conduct in-depth interviews with all of the major players at Theranos and their booming start-up company. Little did he or anyone know at the time how the Theranos story would unfold. Ken talks about his coverage of Elizabeth Holmes in The New Yorker and the story that unfolded.
Silicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech. In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass.