Silicon Valley

Ken Auletta: The Theranos Story

May 1, 2023 Tim Business, Crisis Communications, Episodes, Life & Style, Media, People, Society 00:49:55 Comments Off on Ken Auletta: The Theranos Story

Journalist Ken Auletta joins Tim to talk about the story of Elizabeth Holmes and Theranos from the perspective as the reporter who helped introduce the woman and the company to the world.  In December 2014, Ken was one of the first to conduct in-depth interviews with all of the major players at Theranos and their booming start-up company. Little did he or anyone know at the time how the Theranos story would unfold.  Ken talks about his coverage of Elizabeth Holmes in The New Yorker and the story that unfolded.

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A Silicon Valley Original: Regis McKenna

May 21, 2018 Tim Branding, Business, Episodes, History, Marketing, People, Public Relations 00:56:55 Comments Off on A Silicon Valley Original: Regis McKenna

Silicon Valley legend and high-tech marketing pioneer Regis McKenna joins Tim for a complete hour to talk about his path to become one of the foremost marketing thinkers in the tech era. Regis is most widely known for his work with Apple from the very beginning, and for helping to grow Intel and Genentech.  In this wide-ranging conversation, Regis talks Apple, Steve Jobs, marketing and the future, and in the process he puts on a Marketing Masterclass.

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Tim O’Brien

Tim O’Brien, author, senior media advisor and veteran damage control expert, takes you inside the issues, the stories and to the people who reveal things you may not know, and other things some may want to keep hidden.  With over 35 years in handling high stakes and complex crisis management situations, and in his own comfortable style, Tim probes to uncover what’s real and what matters. What will shape the future. He developed the Shaping Opinion podcast to help you see how influence is at play every day. Get a fresh perspective that will help you see through the spin.