Episodes

Post-pandemic Mindset: Getting Your Life Back on Track

New York Times best-selling author and professional organizer Julie Morgenstern joins Tim to talk about how to get your life back on track thanks to the right mindset and a system for getting organizing your time and space. She’s advised a wide range of people on how to get organized, from top business executives and celebrities to people just like us. In this episode, Julie talks about how to re-emerge from this pandemic a more organized person, ready to take on a new chapter in your life.

 

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Larry Gatlin: A Life in Country Music

Country music star Larry Gatlin joins Tim to talk about a life in country music, as a songwriter, as a performer and as a member of one of the most famous vocal groups in the history of country music. Larry is the oldest of the three Gatlin Brothers who hale from West Texas. He is an award-winner, a chart-topper and a member of the Nashville Songwriters Hall of Fame.

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Fred Hersch: A Jazz Story

Jazz piano legend Fred Hersch joins Tim to talk about his life in and out of jazz, his new virtual concert series called Fred Hersch at Home. Fred was one of the first to live stream his performances daily on Facebook, entertaining tens of thousands who may never have had the chance to see him in person. And we talk about the new world in which we’re living and how jazz is making a positive impact.

 

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The Business Side of TV News

TV news industry veteran and consultant John Altenbern joins Tim to talk about the business of TV news. John runs a consulting firm named Crawford Johnson & Northcott, Inc., that specializes in helping TV news operations get better ratings and grow their audiences. John tells what it takes for TV news operations to compete against each other for your time and attention. He gives a glimpse of some of the methods and strategies those news directors, producers and reporters use to keep us tuned in.

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Marilyn Monroe: A Bombshell Story

Author Charles Casillo joins Tim to talk about the most iconic sex symbol in the modern era Marilyn Monroe. Charles is the author of the novel “The Marilyn Diaries” and a non-fiction work “Marilyn Monroe: The Private Life of a Public Icon.” In this episode, we about Marilyn Monroe, her legacy in the entertainment industry, in society and her imprint on pop culture.

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Miss Manners to the Rescue

Judith Martin, better known to millions of readers as Miss Manners, joins Tim to talk about good manners, an understanding of etiquette and civility are as important as ever. Judith is an author and a syndicated columnist. In this episode, she talks about her career at the Washington Post, about how etiquette and manners in society have evolved, and about her new book called, “Minding Miss Manners: In an Era of Fake Etiquette.”

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Live Music! Coming to a Quarantine LiveStream Near You

Ketch Secor joins Tim to talk about his long journey in roots music, his band the Old Crow Medicine Show, that now iconic song he co-wrote with Bob Dylan, and how the nation’s COVID quarantine has created a new phenomenon – an explosion of live music on the Internet. Coming to a live stream near you!

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COVID-19: Getting America Back to Work

Joel Griffith joins Tim to talk about how America will get back to work in the wake of the COVID-19 pandemic and related quarantines across the country. Joel is a research fellow for the Institute for Economic Freedom and Opportunity at The Heritage Foundation. In this episode we look ahead to what’s possible and exactly how the country can get its economy back on its feet and humming again.

 

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Carol Roth: Using Humor to Make a Point

Carol Roth joins Tim to talk about a wide range of things, most notably how to use humor to make a point. Carol is a 2020 version of a renaissance woman, a national media personality, a former investment banker, a New York Times best-selling author, and now an investor, business advisor and entrepreneur. We talk with Carol about her career and the niche she has carved for herself providing tough love on business, entrepreneurship and how she leverages the power of humor to make a point.

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First Person: How “Business Casual” Became a Thing

PR veteran Rick Miller joins Tim to talk about helping Dockers change the way people dress in the office. He and his team played a part in the launch of the now ubiquitous “business casual” dress code. In this episode he talks about some of the keys to getting society to change its mindset about fashion and other things.

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Food, Faith & Fun: A Catholic Priest’s Unconventional Approach

Father Leo Patalinghug joins Tim to talk about his unconventional ministry that blends food, faith and fun. Father Leo is a podcast host, a celebrity cook of sorts, a sought-after public speaker and a Catholic priest. He tells about how he connects with people over food where they live.

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Meme Culture: How “Buckle Up, Baby” Became a Meme

Tyler and Hilary Avolia join Tim to talk about the time a spontaneous moment at a hockey game when Tyler was two turned into a meme that is now known around the world. In this episode, we look back to the time a local TV news clip from a Pittsburgh Penguins hockey game in 2014, made Tyler’s baby face one of the most shared memes on the Internet. The topic? Meme culture.

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COVID-19: How You Can Reduce Fear & Panic Right Now

In this special episode, it’s a break from format in response to unfolding developments in the COVID-19 outbreak. As a veteran crisis manager, Tim recently wrote a blog post on how to reduce panic and fear in the wake of recent events. The post has been broadly picked up and shared in the public relations and communications industries. In this episode, Tim shares that content with you in the hopes it can help you become a calming force for those around you.

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One Fun Mess: Double Dare with Marc Summers

Television host and producer Marc Summers joins Tim to talk about the classic Nickelodeon show that put him and the Nickelodeon cable network on the map, Double Dare. Before Double Dare, kids didn’t have their own game show and the Nickelodeon network was not as widely known as it would become after this crazy, messy, green slimy “party” that millions of millennials would rush home after school to watch.

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Leaving Venezuela: A Millennial on Socialism

Daniel Di Martino joins Tim to talk about socialism and how it has and continues to affect the people of Venezuela. Daniel was born and raised in Venezuela and fled his homeland in 2016. He is now a freedom activist and economist. Daniel explains socialism’s impact on his homeland’s economy, quality of life, individual freedoms, and how it affected the future for the millennial generation in that country.

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Singing is Good for You: Choirs are on the Rise

Susan Medley joins Tim to talk about new research that revealed that singing is good for you, mentally and physically, and America’s participation in choirs is on the rise. Susan is Director of Choral Activities and Professor of Music at Washington & Jefferson College and is the music director of the Pittsburgh Concert Chorale. Today, one in six Americans sing in community choirs.

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Do Political Campaigns Really Change Voters’ Minds?

Author and cognitive scientist Hugo Mercier joins Tim to talk about an article he wrote for the Wall Street Journal where he sheds light on research that answers the question: “Do political campaigns change voters’ minds?” Hugo is the author of, “Not Born Yesterday: The Science of Who We Trust and What We Believe.”

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The Story of a Song: “Play That Funky Music”

The founder of the band Wild Cherry and the creator of the iconic song “Play that Funky Music,” Rob Parissi, joins Tim to do an anatomy of a funky song. That funky song, which has been named one of the top 100-performing songs of all time. Rob tells stories and gives a hint why new generations are embracing it even today.

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The Rise of Rush Limbaugh & Conservative Talk Radio

Brian Rosenwald joins Tim to talk about the rise of Rush Limbaugh and conservative talk radio. Brian is the co-editor of a daily Washington Post history blog called “Made by History.” He’s a Scholar in Residence at the University of Pennsylvania. He’s also the author of a new book called: “Talk Radio’s America: how an industry took over a political party that took over the United States.”

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The Philosophy of Mister Rogers

Bill Isler joins Tim to talk about his friend and colleague and Fred Rogers and the film “It’s a Beautiful Day in the Neighborhood,” starring Tom Hanks and where Bill serves as an important character in the movie. Bill sheds light on  Fred Rogers the man, his philosophy and his unquestionable legacy.

 

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YouTube Creator: The Kavalier

He’s an up and coming YouTube creator better known to his 100,000 subscribers as The Kavalier. Jon Shanahan joins Tim to talk about what it was like to come up with this YouTube concept, and then come up with a successful strategy to build a large following as a full-time YouTuber.

 

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1989 Protests: She was There in Tiananmen Square

Born and raised in China, author Anna Wang was in Tiananmen Square during those protests in 1989. She joins Tim to talk about what she saw, what she experienced, and what she learned since the events, the government crackdown that followed, the ripple effect those protests continue to have today.

 

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Are We Ready for What’s Next in Marketing & Communication?

Public Relations industry leader and visionary Ray Kotcher joins Tim to talk about the current state of communications in the world with a particular focus on the role professional communicators play in the process of reshaping the conversation. Ray was the long-time president, CEO and Chairman of Ketchum, one of the largest PR firms in the world. Presently, he’s Professor of the Practice, Public Relations – at Boston University. On a personal note, he’s also Tim’s former boss.

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2020: The Art of Persuasion

Lee Hartley Carter joins Tim to talk about the climate for persuasion in 2020. Lee is the president of maslansky + partners, a language strategy firm. She’s also the author of a new book from Penguin Random House called: “Persuasion: Convincing Others When Facts Don’t Seem to Matter.”

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Our Top 10 Moments of 2019

In this episode, Tim revisits the Top 10 moments in the Shaping Opinion Podcast for 2019. Which one was your favorite? Find out if your fellow listeners selected it in their Top 10!

 

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A Remarkable Peace: The Christmas Truce of 1914

Historian and author Terri Crocker joins Tim to talk about the still remarkable Christmas Truce of 1914 at the outset of the First World War. Terri wrote the book, “The Christmas Truce: Myth, memory and the First World War.” In this episode, we look at the Western Front where against all odds and their commanding officers, German and British troops, and others stepped out into no man’s land on Christmas Day for a day of peace.

 

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Hanukkah, The Festival of Lights

Rabbi Seth Adelson joins Tim to talk about the story of Hanukkah, its history, its traditions and its meaning. Rabbi Adelson serves the Congregation Beth Shalom in Pittsburgh.

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Yes, Virginia, there is a Santa Claus

Jim Temple is the grandson of Virginia O’Hanlon, who wrote a letter to the New York Sun that would lead to an editorial that would cement Santa Claus in the minds of children of all ages for generations.  Jim joins Tim in this episode to talk about the lasting impact of that letter and the editorial. This is that now iconic editorial that features those legendary words, “Yes, Virginia, there is a Santa Claus.”

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She was Cousin Catherine in “Christmas Vacation”

Miriam Flynn is an actor and voice actor best known as Cousin Catherine in the National Lampoon Vacation series of motion pictures. She joins Tim to talk about here work on the National Lampoon Christmas Vacation movie, her own memories and how the film has found a way into America’s holiday season entertainment traditions.

 

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He Directed “Christmas Vacation”

Plan on watching National Lampoon’s Christmas Vacation this holiday season? Listen to the film’s director Jeremiah Chechik talk about the impact that movie has had on him and on our holiday entertainment traditions. He’ll talk about the making of the film and why the Griswold Family have become a staple in holiday viewing.

 

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Out of Tragedy Emerges Gratitude

Steve Garrett, the host of the Within the Realm Podcast, joins Tim to talk about giving thanks in a way you may not expect. Steve shares his story of personal tragedy that he and his family have faced, and how through it all, he has found a way to be grateful.

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Why We Eat What We Do at Thanksgiving

Food PR expert Mary Barber joins Tim to tell the origin stories behind our Thanksgiving foods, from regional favorites, to some items that trace their “roots” back to that first Thanksgiving in 1621. Listen to the story behind your Thanksgiving table.

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He Reshaped the World After World War Two

Author and historian Rachel Yarnell Thompson joins Tim to talk about the man with a plan, George Marshall, whose “Marshall Plan” reshaped Europe and the world after World War Two. After playing important military roles in winning both World War One and World War Two, he was tapped for what would become his most well-recognized legacy, the rebuilding of the free world. Rachel is the author of: Marshall—A Statesman Shaped in the Crucible of War.

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Building The Bomb

Richard Rhodes won a Pulitzer Prize for his definitive book on the development of nuclear weapons called “The Making of the Atomic Bomb.” It’s one of 26 books he’s written, several of them focused on the world in the nuclear age. He joins Tim to talk about the wartime effort that changed everything, The Manhattan Project.

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Iowa Caucuses: The Breakfast Place

David “Stoney” Stone, the owner of the Waveland Café in Des Moines, Iowa, joins Tim to talk about how his humble little diner has become the go-to destination in for anyone who wants to become President of the United States as they compete in the Iowa Caucuses.

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Post-game Staple: The Locker Room Interview

Veteran sports columnist Gene Collier joins Tim to talk about the ubiquitous locker room interview and how it changed the way the world learns about and sees sports. Gene tells stories of his own memorable experiences as a journalist interviewing athletes and coaches before and after some of the biggest events of their lives. In this episode we talk about the first locker room interview pioneer, and the time when female journalists gained access to team locker rooms.

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The Fortune 500

Fortune Magazine CEO Alan Murray joins Tim to tell the story behind the Fortune 500, its history, its significance today, and what it has said over the years about America’s and the world’s business evolution.

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The Ludlow Massacre & The Birth of PR

Veteran public relations consultant, author and professor Fraser Seitel joins Tim to talk about a horrendous moment in American business history and how that spurred the need for the public relations profession and PR practitioners to serve as the “conscience of the organization.” This story centers on John D. Rockefeller, Jr., the striking workers of the Ludlow Camp in 1914, and one of the fathers of the PR profession, Ivy Lee.

 

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Richard Nixon After Watergate

Historian and author Kasey Pipes joins Tim to talk about the Richard Nixon that may get lost in a world of tweets and social media posts, and that is the 20-year post-presidency of Nixon that had a meaningful impact on the United States’ foreign policy and place in a changing world. Kasey tells of Richard Nixon’s years in exile, and then his unlikely comeback that few if any could have predicted. By the time he died, Nixon had become an elder statesman and an advisor to other presidents, both Democrat and Republican.

 

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The Last Pirate, The First Celebrity Gangster

Author Rich Cohen joins Tim to talk about his latest book called The Last Pirate of New York. As the title would suggest, it’s about the end of the days of pirates in New York, and the birth of the celebrity gangster, all in the story of one man, Albert Hicks and the grisly case in 1860 that changed the way Americans saw crime.

 

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Breaking IN to Auschwitz

Former war correspondent and author Jack Fairweather joins Tim to talk about the one man who elected to volunteer to be taken prisoner to fight the Nazis from inside of Auschwitz during World War II. Jack tells Tim why the world is only learning more about Witold Pilecki now, and how his story of bravery, heroics and the ultimate sacrifice almost was lost to history. Pilecki took on one of the most daunting tasks anyone would take in the war.

 

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September 11 – A Pentagon Story

Captain Bill Toti, a retired Naval officer, joins Tim to discuss his firsthand experiences from the Pentagon on September 11, 2001. Bill remembers the attack on the Pentagon moment for moment, and what he did in the immediate aftermath and throughout the recovery. One thing we talk about is how the Pentagon’s story may be the least known in the conversation on 9/11.

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The VA Discovers the Healing Power of Story

Thor Ringler joins Tim to talk about an effort by the U.S. Department of Veteran’s Affairs to tap the power of narrative medicine. Thor is a writer and a poet with a special background that has placed him at the center of an effort at the VA health system to see patients as more than a number, a condition, a chart. But rather as people, each with his or her own story.

 

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E.B. White’s Timeless Words on Democracy

Writer and editor Martha White joins Tim to discuss her work on the new book called, “E.B. White On Democracy,” a collection of her iconic grandfather’s essays, poetry and letters on democratic society. E.B. White wrote the children’s stories of Charlotte’s Web and Stuart Little. His work on the book The Elements of Style is iconic. But he was best known during his lifetime as an essayist, a poet and a writer for The New Yorker and others.

 

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Time Machine: RCA Studio B

Country music historian John Rumble joins Tim to talk about Nashville’s legendary RCA Studio B, where music history was made on a regular basis. John is a senior historian at the Country Music Hall of Fame and Museum. In this episode, we talk about a humble little recording studio that changed the course of country music history, and made the careers of many entertainers within and outside of country music.

 

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Nashville’s Bluebird Cafe

The COO and General Manager of Nashville’s famous Bluebird Café Erika Wollam Nichols joins Tim to talk about the Bluebird, its storied history and how this little place in a strip mall has impacted country music, songwriting and our culture.

 

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Fred Smith & FedEx: A Gamechanger

College professor and author Dr. Jim Wetherbe from Texas Tech joins Tim to discuss the story of FedEx and how it changed the game in overnight shipping, in time management and e-commerce, and just how Americans shop online and conduct business. Jim is the author of the book, “The World on Time,” the story of Fred Smith and the company he founded FedEx.

 

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The Famine that Changed Ireland & America

Christine Kinealy joins Tim to talk about a tragedy that reshaped the landscapes of Ireland and the United States and Canada. The Great Hunger, The Great Famine, or better known as the Irish Potato Famine, but it was about anything but potatoes. If you’re of Irish descent in America, there is a good chance your ancestors were spurred to come to America due to blight and famine in Ireland in the mid-1800s. Christine is the Director of Ireland’s Great Hunger Institute at Quinnipiac University, an author, and a member of the Irish American Hall of Fame.

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MTV: When Video Killed the Radio Star

Los Angeles Times music editor and author Craig Marks joins Tim to talk about the birth of MTV and how it changed culture, music and television. Craig is a co-author of the book, “I Want My MTV: The Uncensored Story of the Music Video Revolution.”

 

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WWII: Cracking the Enigma Code

Julia Parsons joins Tim to talk about her role as a code-breaker during World War II. Julia was part of a a team of Navy women stationed in Washington, D.C. during World War II who worked to decipher German submarine messages that were sent in secret code using the Enigma machine. Her work relied on the now legendary Bombe machine invented by Alan Turing.

 

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