Marketing

Eric Heinze: Free Speech is the Most Human Right

Author and professor Eric Heinze joins Tim to talk about freedom of speech and expression at the most fundamental level. He recently wrote a book on free speech, but it’s not exactly what you might expect. He explores free speech in a larger more fundamental context than America’s First Amendment. He talks about it in the context of universal human rights. Eric tells us about the thinking behind his new book called, “The Most Human Right: Why Free Speech is Everything.”

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Neuromarketing: Getting Inside Your Head

Uma Karmarkar joins Tim to talk about neuromarketing. It’s a leading-edge way scientists have developed to get inside your head to understand your attitudes, preferences and perhaps future behavior when it comes to marketing to you. Uma is an assistant professor of marketing at the University of California at San Diego. Her work takes a closer look at the things that consciously and unconsciously influence how people make decisions. More deeply, she studies how people make buying decisions when they don’t have all of the information or when bias may come to play.

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Shaping Opinion Unplugged: Take Your Podcast to the Next Level

In this episode we introduce something new to our schedule. It’s in addition to our regular Monday interview episodes, which will not be changing. Every Monday, we’ll continue to serve up interesting interviews with interesting guests.  But during the week, we’re going to add something new to our schedule. We’re calling these episodes “Shaping Opinion Unplugged.”

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Encore: How Rush Limbaugh Changed the Media Landscape

Brian Rosenwald joins Tim to talk about the rise of Rush Limbaugh and conservative talk radio. Brian is the co-editor of a daily Washington Post history blog called “Made by History.” He’s a Scholar in Residence at the University of Pennsylvania. He’s also the author of a new book called: “Talk Radio’s America: how an industry took over a political party that took over the United States.” This Encore Episode was first released February 10, 2020.

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Encore: The Power of Word-of-Mouth Marketing with Jay Baer

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019.

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Margot Leitman & The Moth: A Storyteller’s Perspective

Storyteller Margot Leitman joins Tim to talk about the art of storytelling, and how you can be a better storyteller.  Margot is an award-winning storyteller, best-selling author, speaker and teacher and a Moth Storytelling “GrandSlam” winner.

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Encore: The Director of National Lampoon’s “Christmas Vacation”

Plan on watching National Lampoon’s Christmas Vacation this holiday season? Listen to the film’s director Jeremiah Chechik talk about the impact that movie has had on him and on our holiday entertainment traditions. He’ll talk about the making of the film and why the Griswold Family have become a staple in holiday viewing. This episode was originally released on December 2, 2019.

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Encore: Marc Summers and Nickelodeon’s “Double Dare”

Television host and producer Marc Summers joins Tim to talk about the classic Nickelodeon show that put him and the Nickelodeon cable network on the map, Double Dare. Before Double Dare, kids didn’t have their own game show and the Nickelodeon network was not as widely known as it would become after this crazy, messy, green slimy “party” that millions of millennials would rush home after school to watch. This episode was originally released on March 16, 2020.

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Generation Why: Solving America’s True Crime Obsession

Justin from the popular true crime podcast called Generation Why joins Tim to talk about America’s obsession with true crime and his podcast’s role in shaping the growing genre. Justin and his best friend and co-host Aaron launched their podcast in 2012, helping to pioneer the true crime podcasting.

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9/11: They Just Couldn’t Stop The Journal

Author Dean Rotbart joins Tim to talk about how the September 11th terrorist attacks destroyed the main newsroom of the Wall Street Journal, yet the team persevered and found a way to put out a newspaper the next day in defiance of the terrorists. Dean is an author and a former reporter at the Wall Street Journal.  His new book, “September Twelfth: An American Comeback Story,” tells the lesser known tale of what happens when one of the nation’s leading news organizations becomes part of the story.

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Encore: A Hershey Story

Pamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey. This episode is an Encore Presentation of another one of our listeners’ favorite episodes. It was originally released on April 22, 2019.

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Abe Unger: Rethinking the Liberal Arts

Abe Unger joins Tim to talk about the current state of liberal arts schools, how he says many are failing and how to turn things around. He’s got some concrete ideas and some real-life, proven examples of how it can work pretty quickly. Abe is the Director of Urban Programs and Associate Professor of Government and Politics at Wagner College and the Executive Director of the Gender Equity Network.

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Entering a New Era: Paying College Athletes

David Ridpath joins Tim to talk about some recent court rulings, rule changes and other decisions that have cleared the way for college athletes to get paid. Dave is a Sport Management professor at Ohio University, and he’s an expert on NCAA governance, academic issues and athlete rights. The focus of this conversation is how paying athletes will change the NCAA  landscape for athletes, fans, universities and marketers.

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Eugene Volokh: Is Big Tech a Common Carrier?

UCLA law professor Eugene Volokh joins Tim to talk about a unique way to approach Big Tech and its increasing exercise of power and control over the national dialogue. It’s the “common carrier” approach. In this episode, Eugene gives his thoughts on the First Amendment and Big Tech. This episode is part of our increased focus this year on your right to freedom of speech.

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Encore: Ralph Cindrich, Going Head to Head with the NFL

Former college All-American, NFL linebacker, and one of the NFL’s most prominent player agents Ralph Cindrich joins Tim to give his unique perspective of the NFL. Ralph spent 40 years in locker rooms, on fields and in negotiations with the owners during the league’s meteoric rise.  This episode is an Encore Presentation of another one of our listeners’ favorite episodes. It was originally released on October 1, 2018.

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