Marketing

Encore: The Story Behind Those Hallmark Keepsakes

Hallmark artist and creator Tammy Haddix joins Tim to talk about one of America’s more lasting holiday traditions, our holiday ornaments and decorating the Christmas tree. Tammy tells her own story as a member of the Hallmark Keepsake Ornament Studio, as a mother and a wife, and how all of that comes to play when she helps make the holidays that much more special for Americans across the country. This encore episode was originally released November 30, 2020.

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Sal Piacente: Casino Stories

Gaming expert Sal Piacente joins Tim to talk about casino cheaters, scammers, and how casinos watch for and catch them. But that’s just the beginning. Sal has some great stories about his career in gaming. He is a consultant and a trainer for casinos and regulators around the world on gaming security.

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Anthony Shore: Who’s In A Name?

Anthony Shore is one of the few people in the world who makes a living at naming things like companies, brands, products or services. He joins Tim to talk about the magic in a name, and the work that goes into creating the right name so that the right brand identity can become a household name. Anthony is an expert in naming products, branding, services and organizations. For the past 30 years, he’s introduced more than 250 product and company names to the world. Many are well-known to this day.

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Larry Csonka: A Football Story

Football legend Larry Csonka joins Tim to talk about his life and what football has done for his life. Larry’s a former fullback with the Miami Dolphins and the New York Giants. He was a Super Bowl MVP. He’s an NFL Hall of Famer and a College Football Hall of Famer. He’s a two-time Super Bowl Champion – a cornerstone of the NFL’s only undefeated team – with the Miami Dolphins. And he’s the author of a new book called, “Larry Csonka: Head On: A Memoir.”

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John Abramson: Behind the Curtain at Big Pharma

Author, doctor and college professor John Abramson joins Tim to talk about his book called, “Sickening: How Big Pharma Broke American Health Care and How We can Repair It.” John has been on the faculty of Harvard Medical School for over 25 years, and prior to that spent many years in private practice. In this episode, John about America’s healthcare system, which often traces its roots to how drugs are approved for use and marketed to both doctors and consumers.

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Susan Wagner: An American Sculptor

Sculptor Susan Wagner joins Tim to talk about a life as an American sculptor, some of her iconic works, and the creative process.  Listen to Susan give insights into what it is about three-dimensional art, sculpture, that taps the human imagination, and draws us to it. She’ll also talk about what it means to “dance with clay.”

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Eric Heinze: Free Speech is the Most Human Right

Author and professor Eric Heinze joins Tim to talk about freedom of speech and expression at the most fundamental level. He recently wrote a book on free speech, but it’s not exactly what you might expect. He explores free speech in a larger more fundamental context than America’s First Amendment. He talks about it in the context of universal human rights. Eric tells us about the thinking behind his new book called, “The Most Human Right: Why Free Speech is Everything.”

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Neuromarketing: Getting Inside Your Head

Uma Karmarkar joins Tim to talk about neuromarketing. It’s a leading-edge way scientists have developed to get inside your head to understand your attitudes, preferences and perhaps future behavior when it comes to marketing to you. Uma is an assistant professor of marketing at the University of California at San Diego. Her work takes a closer look at the things that consciously and unconsciously influence how people make decisions. More deeply, she studies how people make buying decisions when they don’t have all of the information or when bias may come to play.

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Shaping Opinion Unplugged: Take Your Podcast to the Next Level

In this episode we introduce something new to our schedule. It’s in addition to our regular Monday interview episodes, which will not be changing. Every Monday, we’ll continue to serve up interesting interviews with interesting guests.  But during the week, we’re going to add something new to our schedule. We’re calling these episodes “Shaping Opinion Unplugged.”

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Encore: How Rush Limbaugh Changed the Media Landscape

Brian Rosenwald joins Tim to talk about the rise of Rush Limbaugh and conservative talk radio. Brian is the co-editor of a daily Washington Post history blog called “Made by History.” He’s a Scholar in Residence at the University of Pennsylvania. He’s also the author of a new book called: “Talk Radio’s America: how an industry took over a political party that took over the United States.” This Encore Episode was first released February 10, 2020.

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Encore: The Power of Word-of-Mouth Marketing with Jay Baer

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019.

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Margot Leitman & The Moth: A Storyteller’s Perspective

Storyteller Margot Leitman joins Tim to talk about the art of storytelling, and how you can be a better storyteller.  Margot is an award-winning storyteller, best-selling author, speaker and teacher and a Moth Storytelling “GrandSlam” winner.

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Encore: The Director of National Lampoon’s “Christmas Vacation”

Plan on watching National Lampoon’s Christmas Vacation this holiday season? Listen to the film’s director Jeremiah Chechik talk about the impact that movie has had on him and on our holiday entertainment traditions. He’ll talk about the making of the film and why the Griswold Family have become a staple in holiday viewing. This episode was originally released on December 2, 2019.

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Encore: Marc Summers and Nickelodeon’s “Double Dare”

Television host and producer Marc Summers joins Tim to talk about the classic Nickelodeon show that put him and the Nickelodeon cable network on the map, Double Dare. Before Double Dare, kids didn’t have their own game show and the Nickelodeon network was not as widely known as it would become after this crazy, messy, green slimy “party” that millions of millennials would rush home after school to watch. This episode was originally released on March 16, 2020.

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Generation Why: Solving America’s True Crime Obsession

Justin from the popular true crime podcast called Generation Why joins Tim to talk about America’s obsession with true crime and his podcast’s role in shaping the growing genre. Justin and his best friend and co-host Aaron launched their podcast in 2012, helping to pioneer the true crime podcasting.

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