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Shaping Opinion Unplugged: Take Your Podcast to the Next Level

In this episode we introduce something new to our schedule. It’s in addition to our regular Monday interview episodes, which will not be changing. Every Monday, we’ll continue to serve up interesting interviews with interesting guests.  But during the week, we’re going to add something new to our schedule. We’re calling these episodes “Shaping Opinion Unplugged.”

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Encore: The Power of Word-of-Mouth Marketing with Jay Baer

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019.

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Encore: Marc Summers and Nickelodeon’s “Double Dare”

Television host and producer Marc Summers joins Tim to talk about the classic Nickelodeon show that put him and the Nickelodeon cable network on the map, Double Dare. Before Double Dare, kids didn’t have their own game show and the Nickelodeon network was not as widely known as it would become after this crazy, messy, green slimy “party” that millions of millennials would rush home after school to watch. This episode was originally released on March 16, 2020.

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Encore: Ralph Cindrich, Going Head to Head with the NFL

Former college All-American, NFL linebacker, and one of the NFL’s most prominent player agents Ralph Cindrich joins Tim to give his unique perspective of the NFL. Ralph spent 40 years in locker rooms, on fields and in negotiations with the owners during the league’s meteoric rise.  This episode is an Encore Presentation of another one of our listeners’ favorite episodes. It was originally released on October 1, 2018.

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The Story Behind the American Front Porch

Author and journalist Michael Dolan joins Tim to tell the story of the American front porch. He’s the editor of American History magazine and the author of a book entitled, “The American Porch: An informal history of an informal place.” In this episode, he talks about how the front porch shaped life in America for well over 200 years. You could say that when it comes to our homes, the front porch was the original social media.

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Ricky Cobb: Twitter’s Hilarious Super 70s Sports

The man behind one of the hottest comedy Twitter accounts, Ricky Cobb, joins Tim to talk about his creation called Super 70s Sports. It’s a Twitter account about sports and pop culture from the ‘70s through the ‘80s, which has built a huge following, including many celebrities. Super 70s Sports is a tongue-in-cheek and irreverent tribute to one of the craziest eras in sports and pop culture history.

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Gimme a Break: A Jingle Story

Music composer and arranger Michael A. Levine joins Tim to talk about one of his most famous works, one that you are no doubt familiar with, which came early in his career and has stood the test of time.  While Michael has won his share of awards for comprehensive and high-level works of music, the subject to this discussion is the story behind an iconic jingle he crated for a familiar candy bar brand: Kit Kat’s “Gimme a break” jingle and ad campaign.

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A Mall Santa Story

Santa Butch from Montana is a mall Santa and has been one for most of the past 20 years. He joins Tim to tell what it’s like to actually be Santa in the eyes of a child, and some of the stories from his years as spreading holiday cheer as Santa Claus.

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Tammy Haddix: Creating Hallmark Keepsakes

Hallmark artist and creator Tammy Haddix joins Tim to talk about one of America’s more lasting holiday traditions, our holiday ornaments and decorating the Christmas tree. Tammy tells her own story as a member of the Hallmark Keepsake Ornament Studio, as a mother and a wife, and how all of that comes to play when she helps make the holidays that much more special for Americans across the country.

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John Beasley: A Jazz Renaissance Man

Jazz Renaissance man John Beasley joins Tim to talk about his multifaceted career and life in jazz music.  He’s a jazz pianist, a composer, an arranger, a music director and a producer. And chances are you’ve heard some of his work through film, TV or commercials. In this episode, John talks about his a one-of-a-kind music lineage and how he balances his many music loves.

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Napa Valley: Growing Tourism Again

Linsey Gallagher, the President and CEO of Visit Napa Valley, joins Tim to talk about what she and her team are doing to bring travelers back to one of the most popular wine country destinations in the world.  Linsey has had to regroup and pivot with Napa Valley’s 400-plus vintners to help the region’s second-largest economic drivers – tourism – recover after the COVID-19 pandemic and economic shutdown.

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Podcast Gumbo: Why We Listen

Paul Kondo joins Tim to talk about why we listen to podcasts, what’s the appeal, and some of the podcasts he likes. Paul is the editor of the leading podcasting industry newsletter for listeners called Podcast Gumbo, and new in 2020, the Podcast Gumbo Podcast.  Podcasting has shaped the way we think, but there’s something more to it. In this episode we explore the appeal of podcasting.

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Post-pandemic Mindset: Getting Your Life Back on Track

New York Times best-selling author and professional organizer Julie Morgenstern joins Tim to talk about how to get your life back on track thanks to the right mindset and a system for getting organizing your time and space. She’s advised a wide range of people on how to get organized, from top business executives and celebrities to people just like us. In this episode, Julie talks about how to re-emerge from this pandemic a more organized person, ready to take on a new chapter in your life.

 

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The Business Side of TV News

TV news industry veteran and consultant John Altenbern joins Tim to talk about the business of TV news. John runs a consulting firm named Crawford Johnson & Northcott, Inc., that specializes in helping TV news operations get better ratings and grow their audiences. John tells what it takes for TV news operations to compete against each other for your time and attention. He gives a glimpse of some of the methods and strategies those news directors, producers and reporters use to keep us tuned in.

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Marilyn Monroe: A Bombshell Story

Author Charles Casillo joins Tim to talk about the most iconic sex symbol in the modern era Marilyn Monroe. Charles is the author of the novel “The Marilyn Diaries” and a non-fiction work “Marilyn Monroe: The Private Life of a Public Icon.” In this episode, we about Marilyn Monroe, her legacy in the entertainment industry, in society and her imprint on pop culture.

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