This is a Special Edition of the Shaping Opinion Podcast called “13Q: A Top 40 Radio Story.” In this extended episode (90 minutes), we take you back to when it was all about the music, when radio was everywhere. A time when it was all about the culture, but mostly it was about having fun. In this episode, we talk to the people who were behind the mic and in front of it, telling at least a part of the story of one generation. We do it by telling the story of the last big Top 40 radio station in the form of 13Q, Pittsburgh. It was around for only a short time, but its impact would be felt for decades.
Hallmark artist and creator Tammy Haddix joins Tim to talk about one of America’s more lasting holiday traditions, our holiday ornaments and decorating the Christmas tree. Tammy tells her own story as a member of the Hallmark Keepsake Ornament Studio, as a mother and a wife, and how all of that comes to play when she helps make the holidays that much more special for Americans across the country. This encore episode was originally released November 30, 2020.
Anthony Shore is one of the few people in the world who makes a living at naming things like companies, brands, products or services. He joins Tim to talk about the magic in a name, and the work that goes into creating the right name so that the right brand identity can become a household name. Anthony is an expert in naming products, branding, services and organizations. For the past 30 years, he’s introduced more than 250 product and company names to the world. Many are well-known to this day.
In this episode we introduce something new to our schedule. It’s in addition to our regular Monday interview episodes, which will not be changing. Every Monday, we’ll continue to serve up interesting interviews with interesting guests. But during the week, we’re going to add something new to our schedule. We’re calling these episodes “Shaping Opinion Unplugged.”
Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019.
Television host and producer Marc Summers joins Tim to talk about the classic Nickelodeon show that put him and the Nickelodeon cable network on the map, Double Dare. Before Double Dare, kids didn’t have their own game show and the Nickelodeon network was not as widely known as it would become after this crazy, messy, green slimy “party” that millions of millennials would rush home after school to watch. This episode was originally released on March 16, 2020.
Former college All-American, NFL linebacker, and one of the NFL’s most prominent player agents Ralph Cindrich joins Tim to give his unique perspective of the NFL. Ralph spent 40 years in locker rooms, on fields and in negotiations with the owners during the league’s meteoric rise. This episode is an Encore Presentation of another one of our listeners’ favorite episodes. It was originally released on October 1, 2018.
Author and journalist Michael Dolan joins Tim to tell the story of the American front porch. He’s the editor of American History magazine and the author of a book entitled, “The American Porch: An informal history of an informal place.” In this episode, he talks about how the front porch shaped life in America for well over 200 years. You could say that when it comes to our homes, the front porch was the original social media.
The man behind one of the hottest comedy Twitter accounts, Ricky Cobb, joins Tim to talk about his creation called Super 70s Sports. It’s a Twitter account about sports and pop culture from the ‘70s through the ‘80s, which has built a huge following, including many celebrities. Super 70s Sports is a tongue-in-cheek and irreverent tribute to one of the craziest eras in sports and pop culture history.
Music composer and arranger Michael A. Levine joins Tim to talk about one of his most famous works, one that you are no doubt familiar with, which came early in his career and has stood the test of time. While Michael has won his share of awards for comprehensive and high-level works of music, the subject to this discussion is the story behind an iconic jingle he crated for a familiar candy bar brand: Kit Kat’s “Gimme a break” jingle and ad campaign.
Jazz Renaissance man John Beasley joins Tim to talk about his multifaceted career and life in jazz music. He’s a jazz pianist, a composer, an arranger, a music director and a producer. And chances are you’ve heard some of his work through film, TV or commercials. In this episode, John talks about his a one-of-a-kind music lineage and how he balances his many music loves.
Linsey Gallagher, the President and CEO of Visit Napa Valley, joins Tim to talk about what she and her team are doing to bring travelers back to one of the most popular wine country destinations in the world. Linsey has had to regroup and pivot with Napa Valley’s 400-plus vintners to help the region’s second-largest economic drivers – tourism – recover after the COVID-19 pandemic and economic shutdown.