Public Relations

Encore – How Business Influences TV News

TV news industry veteran and consultant John Altenbern joins Tim to talk about the business of TV news. John runs a consulting firm named Crawford Johnson & Northcott, Inc., that specializes in helping TV news operations get better ratings and grow their audiences. John tells what it takes for TV news operations to compete against each other for your time and attention. He gives a glimpse of some of the methods and strategies those news directors, producers and reporters use to keep us tuned in. This Encore Episode was originally released on May 11, 2020.

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Shaping Opinion Unplugged: Take Your Podcast to the Next Level

In this episode we introduce something new to our schedule. It’s in addition to our regular Monday interview episodes, which will not be changing. Every Monday, we’ll continue to serve up interesting interviews with interesting guests.  But during the week, we’re going to add something new to our schedule. We’re calling these episodes “Shaping Opinion Unplugged.”

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Encore: The Power of Word-of-Mouth Marketing with Jay Baer

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019.

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Barry Schwartz: Freedom and Choice

Psychologist, author, researcher and professor Barry Schwartz joins Tim to talk about his landmark book called Paradox of Choice: Why More is Less. While Barry has written several books and is a popular public speaker, this book is about how having more choice may not be all it’s cracked up to be. In this episode, he discusses the balance between having the freedom of choice and the potential to be held captive by having too much choice.

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Amy Herman: See What’s Hiding in Plain Sight

Amy Herman joins Tim to talk about a one-of-a-kind career she made for herself, all centered on using art to help people see the world differently and better in order to do their jobs better.  Amy is the author of the books, “Visual Intelligence” and “Fixed: How to Perfect the Fine Art of Problem Solving.” In short, Amy helps people find information and solutions that are hiding in plain sight.

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9/11: Inside the White House Bunker

Retired Marine Lt. Colonel Robert Darling joins Tim to tell his story of what it was like in the White House bunker on 9/11, where the vice president and other administration officials gathered intel and made decisions minute by minute. Some of those decisions were not only life and death, but historically, never had to be made before. Robert gives an insider’s story on how the nation’s leadership responded to the most severe attack on America’s homeland since the Civil War.  This episode is part of our special series, “9/11: A Generation Removed.”

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9/11: Running with the President

Former Bloomberg News White House correspondent Dick Keil joins Tim to talk about his story of 9/11 that started at 6:30 a.m. when he went on a morning run with President Bush in Sarasota, Florida, where the president was scheduled to make an appearance at a local elementary school.  Dick provides details and background on what the chain of events was with the president that morning, and what it was like to cover the President of the United States from Air Force One as history was unfolding.  This episode is part of our special series, “9/11: A Generation Removed.”

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9/11: A Shanksville Story

Former FBI special agent Bill Crowley joins Tim to discuss his role as the FBI’s lead spokesperson on the scene in Shanksville, Pennsylvania in the days following the Flight 93 hijacking and crash on September 11, 2001. Bill talks about his own role, the crisis communications challenges and takes us back to that time and that place. This episode is an encore presentation as part of our special series, “9/11: A Generation Removed.”

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9/11: They Just Couldn’t Stop The Journal

Author Dean Rotbart joins Tim to talk about how the September 11th terrorist attacks destroyed the main newsroom of the Wall Street Journal, yet the team persevered and found a way to put out a newspaper the next day in defiance of the terrorists. Dean is an author and a former reporter at the Wall Street Journal.  His new book, “September Twelfth: An American Comeback Story,” tells the lesser known tale of what happens when one of the nation’s leading news organizations becomes part of the story.

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Encore: A Hershey Story

Pamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey. This episode is an Encore Presentation of another one of our listeners’ favorite episodes. It was originally released on April 22, 2019.

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Should We Ban Political Talk from the Workplace?

Steve Paskoff joins Tim to talk about whether it’s a good idea for employers to ban discussion of politics in the workplace. Steve is CEO of an Atlanta-based firm called ELI, Inc. That’s a company that provides workplace culture training for employers. In this episode, Steve explains how to handle the touchy issue of employees talking about politics and other sensitive topics at work.

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Nadine Strossen: Fight Hate with Speech, Not Censorship

Nadine Strossen joins Tim to talk about how to fight “hate speech” or harmful speech without censorship. She’s a best-selling author and a Professor of Constitutional Law at New York Law School. She’s also the first woman national President of the American Civil Liberties Union (ACLU).  In this episode, she talks about private company censorship, the challenges, some solutions and all of it as addressed in her book “Hate: Why we should resist it with free speech, not censorship.

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Walter Iooss Jr.: The Sports Photography Master

Legendary sports photographer Walter Iooss joins Tim to talk about his life and career that has spanned decades. His work has appeared in Sports Illustrated and in many major media outlets and in unforgettable marketing campaigns. If you were to think of an iconic photo from any major American sport from over the past 50 years, there’s a decent chance Walter is the one who captured that image. Walter talks about his life behind the lens, a lens that has captured household names, helped make a few athletes become household names, and even at times when people in his photos were not famous, the image was still…iconic.

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Ron Coleman: Free Speech on Trial

Attorney Ron Coleman joins Tim to talk about his U.S. Supreme Court victory for an Asian-American rock band called The Slants over the issue of free speech. Ron details a case that is now a landmark Supreme Court victory for freedom of speech.

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Dr. Judy Ho: Social Media & Mental Health

Dr. Judy Ho joins Tim to talk about something that could affect all of us: social media and mental health.  You may have seen her on the TV show called The Doctors, or on the CBS TV network’s Face the Truth. Or, you may have listened to her podcast called Supercharged Life. Judy is a licensed and triple-board certified Clinical and Forensic Neuropsychologist, she’s an author, and she’s a professor at Pepperdine University.

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