Public Relations

Anthony Shore: Who’s In A Name?

Anthony Shore is one of the few people in the world who makes a living at naming things like companies, brands, products or services. He joins Tim to talk about the magic in a name, and the work that goes into creating the right name so that the right brand identity can become a household name. Anthony is an expert in naming products, branding, services and organizations. For the past 30 years, he’s introduced more than 250 product and company names to the world. Many are well-known to this day.

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John Abramson: Behind the Curtain at Big Pharma

Author, doctor and college professor John Abramson joins Tim to talk about his book called, “Sickening: How Big Pharma Broke American Health Care and How We can Repair It.” John has been on the faculty of Harvard Medical School for over 25 years, and prior to that spent many years in private practice. In this episode, John about America’s healthcare system, which often traces its roots to how drugs are approved for use and marketed to both doctors and consumers.

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Encore: Miss Manners Talks about 21st Century Etiquette

Judith Martin, better known to millions of readers as Miss Manners, joins Tim to talk about good manners, an understanding of etiquette and civility are as important as ever. Judith is an author and a syndicated columnist. In this episode, she talks about her career at the Washington Post, about how etiquette and manners in society have evolved, and about her new book called, “Minding Miss Manners: In an Era of Fake Etiquette.” This episode was first released April 27, 2020.

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Encore: Sharyl Attkisson Focuses on “The Narrative”

Sharyl Attkisson joins Tim to talk about her latest book and the current state of the news media in society.  Her book, “Slanted: How the news media taught us to love censorship and hate journalism,” centers on that dynamic called “The Narrative,” which appears to drive so much news coverage we see today. Sharyl talks of her many years as a network reporter and the way the media covers news today. This encore episode was first released December 7, 2020.

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Encore – How Business Influences TV News

TV news industry veteran and consultant John Altenbern joins Tim to talk about the business of TV news. John runs a consulting firm named Crawford Johnson & Northcott, Inc., that specializes in helping TV news operations get better ratings and grow their audiences. John tells what it takes for TV news operations to compete against each other for your time and attention. He gives a glimpse of some of the methods and strategies those news directors, producers and reporters use to keep us tuned in. This Encore Episode was originally released on May 11, 2020.

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Shaping Opinion Unplugged: Take Your Podcast to the Next Level

In this episode we introduce something new to our schedule. It’s in addition to our regular Monday interview episodes, which will not be changing. Every Monday, we’ll continue to serve up interesting interviews with interesting guests.  But during the week, we’re going to add something new to our schedule. We’re calling these episodes “Shaping Opinion Unplugged.”

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Encore: The Power of Word-of-Mouth Marketing with Jay Baer

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019.

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Barry Schwartz: Freedom and Choice

Psychologist, author, researcher and professor Barry Schwartz joins Tim to talk about his landmark book called Paradox of Choice: Why More is Less. While Barry has written several books and is a popular public speaker, this book is about how having more choice may not be all it’s cracked up to be. In this episode, he discusses the balance between having the freedom of choice and the potential to be held captive by having too much choice.

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Amy Herman: See What’s Hiding in Plain Sight

Amy Herman joins Tim to talk about a one-of-a-kind career she made for herself, all centered on using art to help people see the world differently and better in order to do their jobs better.  Amy is the author of the books, “Visual Intelligence” and “Fixed: How to Perfect the Fine Art of Problem Solving.” In short, Amy helps people find information and solutions that are hiding in plain sight.

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9/11: Inside the White House Bunker

Retired Marine Lt. Colonel Robert Darling joins Tim to tell his story of what it was like in the White House bunker on 9/11, where the vice president and other administration officials gathered intel and made decisions minute by minute. Some of those decisions were not only life and death, but historically, never had to be made before. Robert gives an insider’s story on how the nation’s leadership responded to the most severe attack on America’s homeland since the Civil War.  This episode is part of our special series, “9/11: A Generation Removed.”

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9/11: Running with the President

Former Bloomberg News White House correspondent Dick Keil joins Tim to talk about his story of 9/11 that started at 6:30 a.m. when he went on a morning run with President Bush in Sarasota, Florida, where the president was scheduled to make an appearance at a local elementary school.  Dick provides details and background on what the chain of events was with the president that morning, and what it was like to cover the President of the United States from Air Force One as history was unfolding.  This episode is part of our special series, “9/11: A Generation Removed.”

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9/11: A Shanksville Story

Former FBI special agent Bill Crowley joins Tim to discuss his role as the FBI’s lead spokesperson on the scene in Shanksville, Pennsylvania in the days following the Flight 93 hijacking and crash on September 11, 2001. Bill talks about his own role, the crisis communications challenges and takes us back to that time and that place. This episode is an encore presentation as part of our special series, “9/11: A Generation Removed.”

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9/11: They Just Couldn’t Stop The Journal

Author Dean Rotbart joins Tim to talk about how the September 11th terrorist attacks destroyed the main newsroom of the Wall Street Journal, yet the team persevered and found a way to put out a newspaper the next day in defiance of the terrorists. Dean is an author and a former reporter at the Wall Street Journal.  His new book, “September Twelfth: An American Comeback Story,” tells the lesser known tale of what happens when one of the nation’s leading news organizations becomes part of the story.

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Encore: A Hershey Story

Pamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey. This episode is an Encore Presentation of another one of our listeners’ favorite episodes. It was originally released on April 22, 2019.

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Should We Ban Political Talk from the Workplace?

Steve Paskoff joins Tim to talk about whether it’s a good idea for employers to ban discussion of politics in the workplace. Steve is CEO of an Atlanta-based firm called ELI, Inc. That’s a company that provides workplace culture training for employers. In this episode, Steve explains how to handle the touchy issue of employees talking about politics and other sensitive topics at work.

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