Fellow crisis communicator Dan Keeney joins Tim to talk about the time when two Domino’s Pizza employees created a viral YouTube video that helped usher in a new era for crisis management – the age of the social media crisis.
Dr. Jaclyn Schildkraut, an author and an educator of criminal justice at the State University of New York at Oswego, joins Tim to talk about Columbine, 20 years after that tragic day. Dr. Schildkraut is an expert on mass shootings and is the author of “Columbine, 20 Years Later and Beyond: Lessons in Tragedy.”
Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.