marketing

The Circus: How it Fed America’s Imagination – Episode 33

Writer, producer and director Sharon Grimberg joins Tim to discuss her latest production for American Experience on PBS called “The Circus.” Sharon talks about how the circus played a unique role in introducing Americans throughout the country to the world beyond, and in the process, helping to define American culture, and feed a growing nation’s imagination. For many decades before mass media, the circus brought to your town sights, sounds, smells, a complete sensory experience you might only get one day a year, if not once in a lifetime.

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The “New Coke” Fiasco – Episode 30

Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.

 

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BEATS: ‘Dad, Can I Have $400 Headphones?’ – Episode 29

Business writer and author Jeff Haden joins Tim to tell the story of Beats. Those expensive headphones that are about more than sound. They’re fashion statement. Jeff is a contributing editor for Inc..com, and he’s the author of the book, The Motivation Myth: How high achievers really set themselves up to win. Today, we look at a case study on winning in business in the high-end headphone market and how it changed the way we look at sound.

 

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The Monopoly Story – Episode 24

Veteran board games executive, entrepreneur, game designer and Monopoly game expert Phil Orbanes  joins Tim to talk about his life-long affinity for one of the world’s most beloved board games, Monopoly.  Phil tells the whole story behind the game.  And  he talks about what the Monopoly game teaches us “off the board” in life and in business.

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An Advertising Slogan is Forever – Episode 16

Novelist J. Courtney Sullivan joins Tim to discuss the true story behind why every bride must have a diamond engagement ring and the role one woman played in changing America’s love and marriage traditions.  A diamond advertising tag line, is indeed, forever.

 

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The Goodyear Blimp – Episode 4

Elizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons.

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The Prince Love Symbol – Episode 3

Robin Teets joins Tim to revisit the time in 1993 when Prince turned the music world and pop culture upside down by changing his name to a symbol. Tim and Robin discuss how Prince also broke the rules of branding and marketing and in the end changed them for good.

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