Anthony Shore is one of the few people in the world who makes a living at naming things like companies, brands, products or services. He joins Tim to talk about the magic in a name, and the work that goes into creating the right name so that the right brand identity can become a household name. Anthony is an expert in naming products, branding, services and organizations. For the past 30 years, he’s introduced more than 250 product and company names to the world. Many are well-known to this day.
Uma Karmarkar joins Tim to talk about neuromarketing. It’s a leading-edge way scientists have developed to get inside your head to understand your attitudes, preferences and perhaps future behavior when it comes to marketing to you. Uma is an assistant professor of marketing at the University of California at San Diego. Her work takes a closer look at the things that consciously and unconsciously influence how people make decisions. More deeply, she studies how people make buying decisions when they don’t have all of the information or when bias may come to play.
Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019.
Pamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey. This episode is an Encore Presentation of another one of our listeners’ favorite episodes. It was originally released on April 22, 2019.
Music composer and arranger Michael A. Levine joins Tim to talk about one of his most famous works, one that you are no doubt familiar with, which came early in his career and has stood the test of time. While Michael has won his share of awards for comprehensive and high-level works of music, the subject to this discussion is the story behind an iconic jingle he crated for a familiar candy bar brand: Kit Kat’s “Gimme a break” jingle and ad campaign.
New York Times best-selling author and professional organizer Julie Morgenstern joins Tim to talk about how to get your life back on track thanks to the right mindset and a system for getting organizing your time and space. She’s advised a wide range of people on how to get organized, from top business executives and celebrities to people just like us. In this episode, Julie talks about how to re-emerge from this pandemic a more organized person, ready to take on a new chapter in your life.
PR veteran Rick Miller joins Tim to talk about helping Dockers change the way people dress in the office. He and his team played a part in the launch of the now ubiquitous “business casual” dress code. In this episode he talks about some of the keys to getting society to change its mindset about fashion and other things.
Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books.
Hockey Hall of Fame curator and Keeper of the Cup Philip Pritchard joins Tim to talk about the history and lore of the Stanley Cup and how it’s unique among all professional sports trophies with its own personality, and the stories it could tell. Wherever the Cup goes, Phil goes with it as the Keeper of the Cup.
Liz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics.
Author Abe Aamidor joins Tim to talk about those iconic Chuck Taylor Converse All Star shoes. The Chuck Taylor story, how he was the first to have an athletic shoe named after him, and how a classic basketball shoe came to stand for rock and roll, the counter culture, and today a major fashion statement. We talk with Abe about his book, Chuck Taylor All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History.
Writer, producer and director Sharon Grimberg joins Tim to discuss her latest production for American Experience on PBS called “The Circus.” Sharon talks about how the circus played a unique role in introducing Americans throughout the country to the world beyond, and in the process, helping to define American culture, and feed a growing nation’s imagination. For many decades before mass media, the circus brought to your town sights, sounds, smells, a complete sensory experience you might only get one day a year, if not once in a lifetime.
Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.