PR

Joe Goldberg: Propaganda

Former CIA propaganda operative, author and college professor Joe Goldberg joins Tim to talk about his time in the CIA, and then a wide-ranging discussion on propaganda, the media, social media and ultimately about trust. Joe writes best-selling novels that are often based on his experiences in the CIA. But today, we’ll focus on real life.

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Helio Fred Garcia: Ethics & Crisis Communication

Author, professor and crisis communicator Helio Fred Garcia joins Tim to talk about ethics and crisis communications. Fred has had a long career at the highest levels advising organizations of all sizes on crisis communications and crisis management matters. In this conversation, we Fred tells his story, and he talks candidly about the kinds of ethical issues and dilemmas those of us in the crisis communications field face every day.

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Anthony Shore: Who’s In A Name?

Anthony Shore is one of the few people in the world who makes a living at naming things like companies, brands, products or services. He joins Tim to talk about the magic in a name, and the work that goes into creating the right name so that the right brand identity can become a household name. Anthony is an expert in naming products, branding, services and organizations. For the past 30 years, he’s introduced more than 250 product and company names to the world. Many are well-known to this day.

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Encore: The Power of Word-of-Mouth Marketing with Jay Baer

Jay Baer, the author of the book, “Talk Triggers: The complete guide to creating customers with word of mouth,” joins Tim to talk about the power of word of mouth to sell products or services, increase awareness, educate the public and create a brand. Jay is a very popular keynote speaker, an inductee into the Word of Mouth Marketing Hall of Fame and the author of several books. This Encore Episode was first released in April 2019.

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New Year’s Eve

Alexis McCrossen, a professor at SMU and an expert on how cultures have marked time in history, Joins Tim to talk about our New Year’s Eve traditions with a special focus on the story behind that Times Square Ball Drop.

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Flight 93, Shanksville: September 11, 2001

Former FBI special agent Bill Crowley joins Tim to discuss his role as the FBI’s lead spokesperson on the scene in Shanksville, Pennsylvania in the days following the Flight 93 hijacking and crash on September 11, 2001. Bill talks about his own role, the crisis communications challenges and takes us back to that time and that place.

 

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The Monopoly Story

Veteran board games executive, entrepreneur, game designer and Monopoly game expert Phil Orbanes  joins Tim to talk about his life-long affinity for one of the world’s most beloved board games, Monopoly.  Phil tells the whole story behind the game.  And  he talks about what the Monopoly game teaches us “off the board” in life and in business.

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The Beatles Break Apart

Award-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come.

 

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Bob Hope’s USO Legacy

Journalist Kurt Jensen joins Tim to discuss Bob Hope and his USO legacy. The Hollywood legend literally delivered ‘hope’ to generations of troops stationed overseas from World War II to Desert Storm in the early 1990s.  For all that he achieved in Hollywood, perhaps his most lasting legacy is coming to define what it means to “support our troops.”

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C-SPAN: Window to Washington

Jeff Cohen joins Tim to take a closer look at how C-SPAN opened the door to a 24/7 window to Washington, D.C., changing the way Americans see Congress and, in some instances, how Congress presents itself to the country.

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“Boom Boom” Mancini: Triumph & Tragedy

Gayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America – when Ray “Boom Boom” Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship.  It’s the story of triumph and tragedy. No one could foresee that this would be a fight to the death, and it left many wondering about the very sport of boxing. Perceptions changed.

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About Us

This is our “About Us” episode.  One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people, events and things that have shaped the way we think.

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The Tylenol Comeback

Dan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol.

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The Tylenol Poisonings

Dan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All.”  But it was much more than just a recall. It’s the story of unsolved set of murders, product tampering, and a change in the way we think about product safety and how companies should respond in a crisis. In the end, it’s about rebuilding trust.

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The Goodyear Blimp

Elizabeth Flynn joins Tim to tell the story of the Goodyear Blimp and why it has endured as one of America’s most recognizable and beloved marketing icons.

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