branding

Encore: Walter Iooss, Jr. is Sports Photography’s GOAT

March 20, 2023 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Media, People, Society, Sports 00:43:03 Comments Off on Encore: Walter Iooss, Jr. is Sports Photography’s GOAT

Legendary sports photographer Walter Iooss joins Tim to talk about his life and career that has spanned decades. His work has appeared in Sports Illustrated and in many major media outlets and in unforgettable marketing campaigns. If you were to think of an iconic photo from any major American sport from over the past 50 years, there’s a decent chance Walter is the one who captured that image. Walter talks about his life behind the lens, a lens that has captured household names, helped make a few athletes become household names, and even at times when people in his photos were not famous, the image was still…iconic. This episode was first releases April 5, 2021.

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Anthony Shore: Who’s In A Name?

November 14, 2022 Tim Branding, Business, Entertainment, Episodes, Life & Style, Marketing, Media, People, Public Relations, Society 00:56:45 Comments Off on Anthony Shore: Who’s In A Name?

Anthony Shore is one of the few people in the world who makes a living at naming things like companies, brands, products or services. He joins Tim to talk about the magic in a name, and the work that goes into creating the right name so that the right brand identity can become a household name. Anthony is an expert in naming products, branding, services and organizations. For the past 30 years, he’s introduced more than 250 product and company names to the world. Many are well-known to this day.

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Encore: A Hershey Story

August 9, 2021 Tim Episodes, Food, History, Life & Style, Marketing, People, Public Relations, Society 00:55:57 Comments Off on Encore: A Hershey Story

Pamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey. This episode is an Encore Presentation of another one of our listeners’ favorite episodes. It was originally released on April 22, 2019.

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Gimme a Break: A Jingle Story

February 22, 2021 Tim Branding, Business, Entertainment, Episodes, Food, Life & Style, Marketing, Media, Music 00:48:33 Comments Off on Gimme a Break: A Jingle Story

Music composer and arranger Michael A. Levine joins Tim to talk about one of his most famous works, one that you are no doubt familiar with, which came early in his career and has stood the test of time.  While Michael has won his share of awards for comprehensive and high-level works of music, the subject to this discussion is the story behind an iconic jingle he crated for a familiar candy bar brand: Kit Kat’s “Gimme a break” jingle and ad campaign.

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Marilyn Monroe: A Bombshell Story

May 4, 2020 Tim Branding, Entertainment, Episodes, History, Life & Style, Marketing, Media, People, Public Relations, Society 00:47:23 Comments Off on Marilyn Monroe: A Bombshell Story

Author Charles Casillo joins Tim to talk about the most iconic sex symbol in the modern era Marilyn Monroe. Charles is the author of the novel “The Marilyn Diaries” and a non-fiction work “Marilyn Monroe: The Private Life of a Public Icon.” In this episode, we about Marilyn Monroe, her legacy in the entertainment industry, in society and her imprint on pop culture.

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Carol Roth: Using Humor to Make a Point

April 13, 2020 Tim Branding, Business, Crisis Communications, Entertainment, Episodes, Marketing, Media, People, Public Relations, Society 00:59:29 Comments Off on Carol Roth: Using Humor to Make a Point

Carol Roth joins Tim to talk about a wide range of things, most notably how to use humor to make a point. Carol is a 2020 version of a renaissance woman, a national media personality, a former investment banker, a New York Times best-selling author, and now an investor, business advisor and entrepreneur. We talk with Carol about her career and the niche she has carved for herself providing tough love on business, entrepreneurship and how she leverages the power of humor to make a point.

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First Person: How “Business Casual” Became a Thing

April 6, 2020 Tim Branding, Business, Episodes, History, Life & Style, Marketing, Public Relations, Society 00:44:04 Comments Off on First Person: How “Business Casual” Became a Thing

PR veteran Rick Miller joins Tim to talk about helping Dockers change the way people dress in the office. He and his team played a part in the launch of the now ubiquitous “business casual” dress code. In this episode he talks about some of the keys to getting society to change its mindset about fashion and other things.

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Fred Smith & FedEx: A Gamechanger

August 12, 2019 Tim Branding, Business, Crisis Communications, Episodes, History, Life & Style, Marketing, Media, People, Public Relations 00:48:11 Comments Off on Fred Smith & FedEx: A Gamechanger

College professor and author Dr. Jim Wetherbe from Texas Tech joins Tim to discuss the story of FedEx and how it changed the game in overnight shipping, in time management and e-commerce, and just how Americans shop online and conduct business. Jim is the author of the book, “The World on Time,” the story of Fred Smith and the company he founded FedEx.

 

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A Hershey Story

April 22, 2019 Tim Branding, Business, Entertainment, Episodes, Food, History, Life & Style, Marketing, People, Public Relations 00:53:22 Comments Off on A Hershey Story

Pamela Whitenack, Director Emeritus of the Hershey Community Archives, joins Tim to talk about the story behind Hershey, the iconic candy brand, the company and the small town in Pennsylvania, all the vision of one man, Milton S. Hershey.

 

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If the Stanley Cup Could Talk

April 8, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, People, Public Relations, Sports 00:27:24 Comments Off on If the Stanley Cup Could Talk

Hockey Hall of Fame curator and Keeper of the Cup Philip Pritchard joins Tim to talk about the history and lore of the Stanley Cup and how it’s unique among all professional sports trophies with its own personality, and the stories it could tell. Wherever the Cup goes, Phil goes with it as the Keeper of the Cup.

 

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Woodstock: Then & Now – Episode 56

March 11, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, Music, People, Public Relations 00:31:05 Comments Off on Woodstock: Then & Now – Episode 56

Rolling Stone journalist Andy Greene joins Tim to talk about plans to mark the 50th anniversary of Woodstock and the legacy across generations left by that iconic original event in 1969.

 

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When Nike Reshaped Marketing with “Just Do It.”

January 28, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, Public Relations, Sports 00:30:08 Comments Off on When Nike Reshaped Marketing with “Just Do It.”

Liz Dolan joins Tim to talk about one of the most well-known advertising taglines of all time, Nike’s “Just Do It.” Liz was Nike’s head of PR and then Marketing for the ten years when the legendary changed everything for the company and the way companies market themselves. We talk with Liz about the story behind Nike’s marketing genius, line and the impact it’s made beyond athletics.

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All Star: The Chuck Taylors Story

January 14, 2019 Tim Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, People, Public Relations, Sports 00:34:36 Comments Off on All Star: The Chuck Taylors Story

Author Abe Aamidor joins Tim to talk about those iconic Chuck Taylor Converse All Star shoes. The Chuck Taylor story, how he was the first to have an athletic shoe named after him, and how a classic basketball shoe came to stand for rock and roll, the counter culture, and today a major fashion statement. We talk with Abe about his book, Chuck Taylor All Star: The True Story of the Man Behind the Most Famous Athletic Shoe in History.

 

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The Circus: How it Fed America’s Imagination

October 8, 2018 Tim Animals, Branding, Business, Entertainment, Episodes, History, Life & Style, Marketing, Media, People, Public Relations 00:41:37 Comments Off on The Circus: How it Fed America’s Imagination

Writer, producer and director Sharon Grimberg joins Tim to discuss her latest production for American Experience on PBS called “The Circus.” Sharon talks about how the circus played a unique role in introducing Americans throughout the country to the world beyond, and in the process, helping to define American culture, and feed a growing nation’s imagination. For many decades before mass media, the circus brought to your town sights, sounds, smells, a complete sensory experience you might only get one day a year, if not once in a lifetime.

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The “New Coke” Fiasco

September 17, 2018 Tim Branding, Business, Crisis Communications, Episodes, Food, History, Life & Style, Marketing, Media, Public Relations 00:31:06 Comments Off on The “New Coke” Fiasco

Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.

 

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Tim O’Brien

Tim O’Brien, author, senior media advisor and veteran damage control expert, takes you inside the issues, the stories and to the people who reveal things you may not know, and other things some may want to keep hidden.  With over 35 years in handling high stakes and complex crisis management situations, and in his own comfortable style, Tim probes to uncover what’s real and what matters. What will shape the future. He developed the Shaping Opinion podcast to help you see how influence is at play every day. Get a fresh perspective that will help you see through the spin.