Historian, author and college dean John Geer joins Tim to discuss the long history of political advertising, from negative attack ads, to a few positive ones that may have changed the course of history. John is the Dean of the College of Arts and Science at Vanderbilt University. He has published several books and articles on presidential politics and elections. One of them is called In Defense of Negativity: Attack Ads in Presidential Campaigns.
Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.
Historian, professor, and podcaster Greg Jackson joins Tim to discuss the myths and facts surrounding American Founding Father, George Washington. Greg, and more to the point the lessons in failure. Greg hosts the American history podcast, History That Doesn’t Suck, is an assistant professor of Integrated Studies at Utah Valley University, and has a Ph.D. in history from the University of Utah.
Veteran board games executive, entrepreneur, game designer and Monopoly game expert Phil Orbanes joins Tim to talk about his life-long affinity for one of the world’s most beloved board games, Monopoly. Phil tells the whole story behind the game. And he talks about what the Monopoly game teaches us “off the board” in life and in business.
New York Times bestselling author David Fisher joins Tim to talk about his collaboration (Lincoln’s Last Trial: the murder case that propelled him to the presidency) with Dan Abrams on the murder case that put Abraham Lincoln on a path to the presidency. David tells the story of how Abraham Lincoln took on a controversial case less than a year before the Republican Convention and the start of one of the most pivotal periods in American history.
Artificial Intelligence pioneer and Carnegie Mellon University (CMU) researcher Scott Fahlman joins Tim to discuss how a few minutes of humor turned into a worldwide phenomenon when he created the first Internet emoticon. Actually, it all started before the Internet was a thing.
Advertising veteran and author Richard Ratay joins Tim to talk about how America’s new roadways brought the country and families closer together. The conversation ranges from homespun stories of family on the road, to how pop culture was influenced by America’s growing super highway infrastructure, as they talk about Richard’s new book, “Don’t Make Me Pull Over: An informal history of the family road trip.”
Award-winning author and music industry veteran Bob Spitz joins Tim to discuss the break-up of The Beatles, a watershed moment in the history of rock and roll, and how it impacted the music and entertainment and American culture for decades to come.
Historian Andy Masich joins Tim to discuss the battle of Little Bighorn, one of the most well known and possibly misunderstood battles in the history of the American West. An author, speaker and college educator, Andy also serves as CEO of the Heinz History Center in Pittsburgh. In this episode he puts the story of Little Bighorn into perspective for today and how America changed afterward.
Author Chris Rodell joins Tim to discuss his 20-year relationship with Arnold Palmer as covered in his new book “Arnold Palmer: Homespun Stories of the King.” Chris talks about what he learned from Arnold Palmer’s example in golf, in business and in life, and what Palmer’s legacy means to professional athletes today.
Writer Jason Bittel joins Tim to discuss how Shark Week, Jaws and other media may have created some off-target myths around sharks, while at the same time, driving more interest in shark research. This is Our Shark Show.
Sheila Tate, First Lady Nancy Reagan’s Press Secretary and Press Secretary for candidate and President-elect George H.W. Bush in 1988, joins Tim to discuss her new book “Lady in Red” about Nancy Reagan, her impact on Ronald Reagan’s presidency and her own legacy.
This is our “About Us” episode. One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people, events and things that have shaped the way we think.