crisis communications

The Ludlow Massacre & The Birth of PR

Veteran public relations consultant, author and professor Fraser Seitel joins Tim to talk about a horrendous moment in American business history and how that spurred the need for the public relations profession and PR practitioners to serve as the “conscience of the organization.” This story centers on John D. Rockefeller, Jr., the striking workers of the Ludlow Camp in 1914, and one of the fathers of the PR profession, Ivy Lee.

 

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Social Issues, Activists & Companies

Educator and well-respected author Dr. Tim Coombs joins Tim to talk about one of the more prevalent types of crises businesses and organizations face today – the social issue crisis. Boycotts, social media backlash, protests and other activities centered on social issues, and no organization is exempt, even if it’s not involved in the controversy.

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Social Media: The Domino’s YouTube Scandal

Fellow crisis communicator Dan Keeney joins Tim  to talk about the time when two Domino’s Pizza employees created a viral YouTube video that helped usher in a new era for crisis management – the age of the social media crisis.

 

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Hollywood Confidential: America’s Celebrity Crisis Manager

Hollywood publicist, crisis manager and author Howard Bragman joins Tim to talk about what it’s like to handle public relations for celebrities, particularly when those celebrities find themselves at the center of controversy. For decades, Howard has been the go-to guy in Los Angeles and nationwide for celebrity crisis management.

 

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NASA’s Challenger Disaster

Fellow crisis communicator Jeff Worden joins Tim to talk about one of the worst crises NASA ever faced when the space shuttle Challenger came apart in midair shortly after launch in front of millions.


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The “New Coke” Fiasco

Branding expert Robin Teets joins Tim to discuss the time Coca-Cola decided to change its highly successful 99-year old formula to a new one and the chain of events that took place after that. Robin and Tim talk about why the company decided to make the move, what it did right, and how it could get it so wrong. Marketing lessons that are still taught in MBA classes today.

 

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Flight 93, Shanksville: September 11, 2001

Former FBI special agent Bill Crowley joins Tim to discuss his role as the FBI’s lead spokesperson on the scene in Shanksville, Pennsylvania in the days following the Flight 93 hijacking and crash on September 11, 2001. Bill talks about his own role, the crisis communications challenges and takes us back to that time and that place.

 

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“Boom Boom” Mancini: Triumph & Tragedy

Gayle Lynn Falkenthal joins Tim to talk about the boxing match that changed the course of professional boxing in America – when Ray “Boom Boom” Mancini faced Duk-Koo Kim in Las Vegas for the world lightweight championship.  It’s the story of triumph and tragedy. No one could foresee that this would be a fight to the death, and it left many wondering about the very sport of boxing. Perceptions changed.

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About Us

This is our “About Us” episode.  One of our goals is simply to make the time you spend during your commute or during your workout a little bit more fun and interesting. The premise of the Shaping Opinion podcast is simple. It’s about the people, events and things that have shaped the way we think.

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The Tylenol Comeback

Dan Keeney joins Tim for the second in a two-part series that examines the aftermath of the 1982 Tylenol poisonings that killed seven people in the Chicago area. In this episode Tim and Dan focus on how Johnson & Johnson worked to effectively rebuild trust for both the company and its flagship pain-reliever brand, Tylenol.

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The Tylenol Poisonings

Dan Keeney joins Tim for the first in a two-part series that starts with a comprehensive look at the 1982 Tylenol poisonings that killed seven people in the Chicago area and has been described by the New York Times as “The Recall that Started Them All.”  But it was much more than just a recall. It’s the story of unsolved set of murders, product tampering, and a change in the way we think about product safety and how companies should respond in a crisis. In the end, it’s about rebuilding trust.

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